Closing its third round of institutional funding, Nua has raised $7.1 million in a pre-series B funding round,led by existing investor, Lightbox Ventures. Former President, Global Foods, Home & Personal Care at Unilever, Vindi Singh Banga and Kamini Banga of the Banga family office as well as Kae Capital also participated in the funding round….
AdClear, a mid-size digital marketing entity based out of Delhi-NCR has been awarded the growth mandate for The News Minute – one of India’s most-read independent digital news media organizations, with over 13 million unique readers every month. The mandate was bagged after multiple rounds of discussion on growth strategy.AdClear will be handling performance marketing…
To mark the contribution made by the small-scale business sector, on MSME Day, OkCredit has launched the #PaasHaiToKhaasHai digital campaign to underline the importance of neighbourhood stores in our daily lives and bring alive their old charm that has somewhat diminished with the onslaught of e-commerce. It encourages customers to keep buying from these stores…
Aroscop, a leading advertising platform backed by data science technology, organized an online event in partnership with Ad: Tech to address the key concerns of today’s advertisers regarding the usage of third-party data and cookies. The event titled “Mobilizing 1st Party Data for Programmatic Advertising in A Cookieless World” was attended by industry experts from…
After an exciting LaLiga Santander season with weekly contests held over 20 matchdays, LaLiga and Facebook have crowned Alaukik from Patna, Bihar as India’s #LaLigaUltimateXpert. The contest was organized by LaLiga and their 39 broadcast partners across 100 countries for millions of crazy/true Spanish football fans who showed off their impressive knowledge of Spains’ top…
To drive the company’s marketing strategy through a phase of accelerated growth, India’s leading skill-based online gaming start-up, Zupee, today announced the appointment of Gaurav Mehta as the Chief Marketing Officer. In his new role, Gaurav will be responsible for leading the marketing activities to ensure maximum penetration in all parts of the country. At…
BharatPe, India’s leading financial services company for merchants, today announced the appointment of Parth Joshi as the Chief Marketing Officer at BharatPe. Parth, a global marketing leader, has extensive experience in building brands, across India and overseas markets. Parth Joshi will work closely with Suhail Sameer, BharatePe’s Group President. This is the fourth key leadership…
Pearson, the world’s learning company, today announced the appointment of Siddharth Banerjee as the new Managing Director for India and Asia. Siddharth will work towards strengthening Pearson’s Direct To Consumer (D2C)strategy and Digital proposition in the region while building a direct relationship with the education ecosystem in the region. India is a key market for…
OMD India has bagged the local media mandate for The Pink Foundry, by Confira Lab’s and will be responsible for its launch, e-comm, and digital. The agency’s Gurgaon office will handle the mandate, focused on increasing the visibility and reach of the brand through contemporary precision marketing and creative positioning. The Pink Foundry is owned…
NextGen Pharma has appointed Pitchfork Partners Strategic Consulting as its communication agency. Pitchfork will be responsible for designing strategic communication to maintain and build a corporate reputation through multi-channel activities. With an aim to support the company’s strategic objectives, Pitchfork Partners will work closely with the brand to build its reputation and engage with relevant…
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