Saurabh
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Snapdeal appoints Senior Walmart Executive Saurabh Bansal as Chief Merchandising Officer

ByTVW News India Bureau

Snapdeal, India’s largest value e-commerce company, today announced the appointment of Saurabh Bansal as its Chief Merchandising Officer.  As a highly experienced retail professional, Saurabh has diverse experience in working with global firms and e-commerce start-ups that includes work in different retail formats including  Hypermarkets, Cash & Carry, E-commerce, and Omni-channel retail. Saurabh rejoins Snapdeal…

Zippo
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Iconic Lighter Brand Zippo Makes Way for Expansion in India

ByTVW News India Bureau

Zippo Manufacturing Company, globally recognized producer of the iconic Zippo Windproof Lighter, announced today its plans for significant expansion of its operations in India. Following the 2020 opening of its first ever wholly-owned subsidiary in India, Zippo Lighters India PVT LTD, the company is now working with a new distribution partner, Bhawar, to expand reach…

aditi-anand
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Coke Named Aditi Anand as the Head of Creative Strategy

ByTVW News India Bureau

The Coca-Cola Company has named Aditi Anand as Head of Creative Strategy for Brand Coke in India and South-West Asia. Before joining Coca-Cola, she was the Head of Brand, Media, and Digital Marketing at HMD Global, where she was in charge of Nokia’s brand and media strategy in India. Aditi has 14 years of experience…

farhan-akhtar-x-goldmedal-electricals
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Goldmedal Electricals collaborates with the Farhan Akhtar starrer Toofaan

ByTVW News India Bureau

Goldmedal Electricals, a leading home-grown fast moving electrical goods (FMEG) company has entered into a brand association with the upcoming inspirational sports drama, ‘Toofaan’. Presented by Amazon Prime Video in association with Excel Entertainment and ROMP Pictures, Toofaan is an inspiring sports drama produced by Ritesh Sidhwani, Rakeysh Omprakash Mehra and Farhan Akhtar. The film’s high-octane trailer takes us through…

pragya-misra-mehrishi-director-of-public-affaiars-at-truecaller
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Truecaller named Pragya Misra Mehrishi as Director of Public Affairs in India

ByTVW News India Bureau

Truecaller appoints Pragya Misra Mehrishi as Director of Public Affairs in India. Pragya joins Truecaller from WhatsApp, where she was one of the early hires managing Communications and driving reputation and advocacy efforts single handedly for her first couple of years at the company.  Her work included product feature launches like payments, brand & education campaigns,…

toofan
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Thums Up celebrates 100 years of India at the Olympic Games

ByTVW News India Bureau

The Coca-Cola Company’s home-grown brand – Thums Up, has announced its worldwide partnership with the Olympic Games to be held in Tokyo, next month. As India enters its 100th year of participation at the Olympic Games, Thums Up aims to celebrate and salute the real heroes of the Olympic Games – athletes who overcame tremendous…

Society Tea
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Society Tea launches its latest campaign, Yadoon Bhari Pyaali

ByTVW News India Bureau

Celebrated household name, Society Tea has brewed a delightful film taking a trip down the memory lane with its latest campaign, ‘Yaadon Bhari Pyaali’. The film emphasises on our roots, where we come from, the very foundation of our existence that shapes us for tomorrow. While we grow up and move on to build our future, the bond we…

MTV
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MTV India and SaltScout, in association with SEEDS, launch ‘MTV No Fever Sale, a celebrity closet fundraiser for Covid-19

ByTVW News India Bureau

As the nation continues to reel under the Covid Crisis, the need for communities to come together towards helping each other has never been more imperative. India’s leading youth entertainment brand, MTV has always been at the forefront of inspiring positive change and channeling the power of collaboration.  As the first chapter of its latest MTV Cancel…

BewaKoof
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Bewakoof.com onboards Dangal star Sanya Malhotra for new campaign

ByTVW News India Bureau

Bewakoof.com has roped in Bollywood actor Sanya Malhotra for a new campaign. The brand believes that the actor appeals to the millenials and GenZ, is fiercely independent and has a point of view on the world. The marketing campaign will see Sanya flaunting a range of eclectic fashion from Bewakoof as she makes the statement, “Boring kapdo mein abhi bhi ho…

Irina
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Bitpanda Named Irina Nicoleta Scarlat as Its First Chief Growth Officer

ByTVW News India Bureau

Bitpanda, the European digital investment platform and Austria’s first unicorn, has named Irina Nicoleta Scarlat as its first Chief Growth Officer (CGO), effective immediately. In this newly created C-level role, Irina will take over Bitpanda’s business development and marketing teams, overseeing and driving the company’s expansion plans. She will be leading the company’s complete growth strategy, uniting the expertise from across multiple…