Mamaearth, the digital-first brand, has awarded its media business to Publicis Groupe’s Zenith, an ROI company, following a multi-agency pitch. Known for its deep-rooted media planning, Zenith will strengthen and elevate Mamaearth’s marketing and promotion efforts in India. As a part of the mandate, Zenith will handle the entire gamut of media planning for Mamaearth, including…
PharmEasy, India’s leading online healthcare platform, has partnered with Social Beat, one of the fastest-growing independent digital marketing agencies in the country, to widen its consumer base and reach more people digitally. With this collaboration, Social Beat is all geared up to help PharmEasy connect with more customers through the organic search, which can help…
Beam & Words, a leading design and communication agency is proud to have bagged the public relations mandate for India’s leading marketing services procurement platform – GroCurv. GroCurv, by Venkatesh Rangachari and Vipul Gupta, has fairly created a reputation in the market for their use of technology to revolutionise the way marketing agencies have traditionally…
India’s first Caffeinated Personal Care brand – mCaffeine has launched its ‘#GetTheGoodDose’ initiative to encourage millennials to get the vaccine. ‘#GetTheGoodDose’ by mCaffeine emphasizes upon all Indians who are 18 years and older to take the jab for a better tomorrow. To further foster this sense of social responsibility, anyone who is 18 and above and pledges to get vaccinated…
Malabar Gold & Diamonds is one of the world’s leading gold and diamond jewellery retailers with over 260 stores across 10 countries. For close to three decades, Malabar has offered the assurance of unmatched quality and fair pricing. 82.5 Communications, an agency known for its Indian pedigree and award-winning campaigns, was recently tasked with devising…
BOHECO Life, a Bombay Hemp Company (BOHECO) Nutrition and Wellness brand, has just introduced their immune booster collection, just when the globe requires safety and security. They’re high in omega 3 and 6, vitamin C and E, antioxidants, curcuminoids, withanolides, gingerols, and cordiofolioside A, as well as curcuminoids, withanolides, gingerols, and cordiofolioside A. These products…
The historic Ratha Yatra of Lord Jagannath will commence on Monday in this pilgrim town without the usual sea of devotees and amid tight security in view of the COVID-19 pandemic. The lockdown has been eased in various parts of the country but the social distancing norm are still in place for the betterment of…
IDfy, one of Asia’s leading Regulatory Technology companies, and HDFC Securities, one of India’s leading stock broking companies, today announced their alliance to work together for fully digitising new investors’ onboarding journey by simplifying the KYC process. The partnership facilitates remote onboarding of investors looking to capitalise on wealth creation opportunities in the stock markets…
Procter & Gamble (NYSE:PG), has once again partnered with Migrant Workers’ Centre (MWC) to provide an additional 300,000 care packs totalling S$3.1million, in support for migrant workers in Singapore as part of ongoing COVID-19 relief efforts. The care packs include P&G products used for daily cleaning and for proper personal health and hygiene for the…
Xirify partners with India’s leading quick commerce platform, Dunzo, to provide seamless B2B2C delivery services for businesses that are registered on Xirify as an Opt-in service. Xirify, the premier incubated product of Valueadd Softtech & Systems Pvt Ltd (VAST) – the leading technology services company from the city of Pune – is emerging as a…
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