dentsumcgarrybowen (dentsuMB), the integrated agency from the house of dentsu India, has promoted Indrajeet Mookherjee to the role of Managing Partner. The agency is part of the larger, newly formed dentsuMB group, which houses a cluster of creative agencies from within the dentsu creative service line of business. For the record, the brands that are…
FanCode, India’s premier digital sports destination for all fans, has bagged exclusive 4-year broadcast rights for England and Wales Cricket Board’s (ECB) new format cricket competition, The Hundred, in India. The action-packed 100-ball cricket competition will include 68 matches played over five weeks starting July 21, 2021. The game has eight women’s and men’s teams from major cities across England…
Vy Capital has invested USD 60 million in Inshorts, which operates the namesake news app Inshorts and the location-based social media network Public. Existing investors have also contributed. The company has now raised USD 140 million from investors such as Addition, Tiger Global, SIG, A91, and Tanglin Venture Partners in the last year. “The world is changing every minute, and each one of us has an inherent desire to remain updated about these changes. Both Inshorts App and Public App are aimed to help some of these people in their quest of keeping themselves informed and we are thrilled to have Vy Capital join us in…
India’s Over the Top (OTT) Entertainment Industry is burgeoning into a multi-billion-dollar industry, cannibalizing into the established bastion of traditional television, radio, and cinema auditorium forms of media and entertainment. The size of the OTT market in FY20 stood in the range of US$ 1.7 Billion (both Video and Audio). Home-grown Independent Transaction Advisory firm…
Viacom18 and India’s leading advertising-led video streaming platform, Voot, has been known for creating an engaging and robust content slate for its diverse audience. Further, in an aim to reach out and captivate newer audiences, Voot has associated with World’s biggest Poker League in terms of the prize pool and participation, Poker Sports League to…
pTron, the rapidly growing Indian Digital Lifestyle and Audio Accessories brand, has signed a one-year endorsement deal with the celebrated pan India star Pooja Hegde. The popular youth icon will be working closely with the brand to raise awareness for pTron’s attractive portfolio and further expand their customer reach. The talent extraordinaire was chosen for…
Mixed Route Juice, The Delhi based creative content agency, has bagged the creative and digital media mandate for BLAUPUNKT, one of the most loved and well-recognised German TV brand, in India. The agency bagged the account in a multi-agency pitch and will be responsible for their mainline and digital creative along with media duties for the brand. Commenting…
Tata Motors, one of India’s leading automobile manufacturers, today announced the launch of a new brand ‘XPRES,’ exclusively for fleet customers. Under the XPRES brand, the company will introduce offerings, catering to fleet specific needs of safety, passenger comfort and low cost of ownership. All vehicles for the fleet segment will sport an elegantly designed XPRES…
Mankind Pharma launched the Anthem 2.0 with Sonu Nigam, an Indian singer, music director and actor, that captures and highlights the bravery of all the healthcare frontline workers and police officers, who worked day and night for the society to fight against COVID-19. It’s these Godlike acts of our heroes leads us onward; the fire of optimism…
This year Vogue Eyewear welcomes a fresh new face in India to add to its global portfolio of inspiring women – Taapsee Pannu. The new Vogue Eyewear campaign echoes the eclectic spirit of Taapsee aligned effortlessly with ‘LetsVogue’, the brand’s overlaying message about women being confident and owning their distinctive vision of life. The campaign portrays Taapsee donning the latest eyewear…
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