Tata Tea Premium has launched two fresh films in its series of hyper local campaigns in continuation of its strategy of celebrating India’s rich cultural diversity and invoking regional pride. The new hyper local commercials are rooted in region-specific insights that reflect not just the true spirit of a region, but also the unique traits…
Colors Tamil, the youngest GEC of Tamil Nadu, today announced the launch of its brand new spoof comedy show, ‘Kanni Theevu Ullasa Ulagam 2.0′. Premiering on 1st August 2021, Sunday at 7:00 PM, the show will follow the story of King Jalsanandha (Actor Robo Shankar) and various rib-tickling acts that happen in his cast away island – Kanni Theevu Ullasa…
Pizza Hut, India’s most loved and trusted pizza brand today announced the landmark launch of its 500th store in the country. Pizza Hut’s 500th store was inaugurated in Moga, Punjab by actor and philanthropist Sonu Sood. The company also shared that it has ambitious expansion plans to considerably increase their footprint in India in the next five years. Pizza Hut…
HTC Global Services announced that Nitesh Bansal has been appointed as President and Chief Operating Officer, effective immediately. Nitesh will be responsible for global sales, marketing, delivery, and operations of the enterprise. He will report directly to Madhava Reddy, CEO and Founder, who will continue to drive strategy and direction for the company. Nitesh joins…
Britannia 50-50, India’s most popular cracker biscuit, has announced its entry into the salty snack market with the launch of 50-50 Potazos, a 50 potato chip 50 biscuit product. The product is a fusion product that combines two of the country’s most popular snacking formats: potato chips and biscuits. A potato chip’s crunchy chatpata flavor…
SVAAS Wellness Limited, a wholly-owned subsidiary of Dr. Reddy’s Laboratories Limited (BSE: 500124, NSE: DR REDDY, NYSE: RDY, NSEIFSC: DR REDDY, hereafter referred to as “Dr. Reddy’s”) and ICICI Lombard General Insurance Company Limited (“ICICI Lombard”) today announced a partnership for the pilot launch of a first-of-its-kind cashless outpatient offering in India. The partnership marks…
Anushka Sharma has been named as the Brand Ambassador for the Bengaluru-based firm GIVA Jewellery. Ishendra Agarwal, Nikita Prasad, and Sachin Shetty founded GIVA in 2019 to offer premium hallmarked silver jewellery at moderate costs. The brand GIVA personifies the inner beauty and strength of every individual via its authentic yet affordable jewelry range of…
Lacework, the security company for the cloud, today announced Jay Parikh, a technology visionary and longtime industry leader, has joined the company as Co-CEO. Parikh joined Lacework as an advisor in May following his tenure at Facebook as VP, Head of Engineering and Infrastructure, where he led a global team of tens of thousands of employees…
Mumbai-based AdTech startup Wrap2Earn Technologies has announced the conclusion of its recent funding round to support its ambitious expansion plans. Founded in 2017 by Elmer Dsilva & Manuel Fernandes, Wrap2Earn is a street-level “moving billboard” media platform which connects advertisers with cab drivers to create cost-effective and high-impact, on-vehicle advertising campaigns. Since its inception, the…
Waterbridge Ventures and Lumikai Fund (India’s first gaming and interactive media fund) co-led a $2.1 million pre-Series A round for Bengaluru-based creator-led live social gaming platform EloElo on Tuesday. Better Capital and Exceed Entertainment, a talent management agency, also took part in the round. Eloelo was founded in August 2020 by Saurabh Pandey and Akshay…
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