Efficacy Worldwide, the integrated marketing communication agency, announced the appointment of Ravindra Singh as General Manager, North. Ravindra has a rich work experience of more than 14 years in building brands, brand strategy, client servicing and business development. He has worked with leading media agencies including Havas Media Group, Madison Media. In his new role,…
The Billboard that promotes CarDekho Mall is one-of-its-kind installation that features a 3D rendition of a car that is driving to the sky with its headlights beaming brightly toward the stars giving the billboard a spectular feel. The hoarding has been erected on a heavy traffic route near Gopalpura Flyover. With the installation of the…
Adloid, a deep tech startup company with core expertise in AR has announced the appointment of Amit Sharma as Head of Digital Marketing. In his role, Amit will be responsible for strengthening the company’s Digital operations and leading creative strategies across the region and overseas, as well. He will report directly to Adloid’s Co-founder Co-founder…
Manyavar, the leading celebration wear brand from the house of Kolkata headquartered Vedant Fashions Limited, announced their association with the International Cricket Council (ICC) as the Proud Official Indian Wear Partner of ICC Men’s T20 World Cup 2021. Manyavar went live with the ongoing T20 World Cup 2021 from the Super 12 stage games which…
Kaizzen, India’s leading independent Public Relations & Digital Agency has been awarded the communications mandate for Mind Sports League – a one-stop platform for everything poker. The mandate encompasses providing strategic communications support, covering corporate reputation management, brand visibility, and crisis management; across media platforms for its products, Poker Sports League, Hashtag Poker, and Hashtag…
Usha International, India’s leading consumer durables brand, today ushered in an “Air of Innovation” with the launch of a new TVC campaign for its Heleous range of ceiling fans. The hi-decibel campaign comprises 4 TVCs that highlight innovative features like aerodynamic ABS moulded blades and BLDC Microchip+ Motor, along with the different colour variants available…
BharatPe, India’s fastest-growing Fintech firm, announced today that it has raised Rs. 100 crores (US$ 14 million) in debt from MAS Financial Services Private Limited (MAS Financial), one of India’s leading non-banking financial companies dedicated to being a leading distributor of financial services and creating value on a large scale. This is the company’s sixth…
Dresma Inc., a company that helps online retailers produce winning product photography by digitising the visual content production process, announced today that it has raised US$3 million in seed funding headed by SVQuad and including Inventus Capital Partners and Thinkuvate. Dresma has made the generation of high-quality images scalable to promote increased ROI and productivity…
India’s leading loyalty and rewards programme, InterMiles, has partnered with Gamezop – India’s leading multigame platform, to offer gaming options for members using the InterMiles super app. Gamezop’s top gaming titles like Tower Twist, Bubble Wipeout, CyberFusion, Escape Run are now available for users on the InterMiles app offering them additional opportunities to earn Miles…
The homegrown Lifestyle tech brand Pebble has announced Bollywood stars Kriti Kharbanda and Pulkit Samrat as their first celebrity brand ambassadors for the smart wearable category. The collaboration is aimed at amplifying the #ConnectedbyPebble campaign ahead of the festive season, to increase awareness of Pebble Smart Watches that are designed to be a part of everyday life. Kriti…
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