Jio Hotstar
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JioHotstar Marks Independence Day with Free Access via ‘Operation Tiranga’

ByTVW News India Bureau

In honour of India’s 79th Independence Day, JioHotstar has unveiled Operation Tiranga, a platform-wide initiative celebrating the nation’s spirit of freedom. Under the theme “Tiranga Ek, Kahaniyaan Anek”, the campaign presents a thoughtfully curated line-up of powerful narratives, each reflecting the identities, emotions, and ideals represented by the Indian Tricolour. As part of Operation Tiranga,…

Chandrika
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Wipro’s Chandrika Soap rolls out high-impact OOH blitz

ByTVW News India Bureau

Wipro Consumer Care & Lighting, in partnership with Laqshya Media Group, has launched a month-long outdoor campaign to bring the brand’s promise of ‘Double Ayurveda for Double Benefits’ closer to consumers in markets where Ayurveda is a way of life. The campaign covers Mangalore, Mysore, South Goa and North Goa with a mix of large…

SBI General Insurance pays tribute to India’s growth journey with a film #TributeToIndia
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SBI General Insurance pays tribute to India’s growth journey with a film #TributeToIndia

ByTVW News India Bureau

This Independence Day, SBI General Insurance, one of India’s leading general insurance Company, takes patriotism a step further with the launch of #TributeToIndia, a powerful sonic tribute that celebrates India’s extraordinary journey from 1947 to the present day. The campaign creates a fresh rendition of India’s national anthem using iconic sounds from India’s independence to…

Sportz Interactive strengthens leadership team
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Sportz Interactive strengthens leadership team

ByTVW News India Bureau

Sportz Interactive (SI), a global leader in fan engagement solutions for sports organisations, has bolstered its leadership team to accelerate its expanding footprint in key global markets, including the UK and Europe, and to power its strategic shift towards a GenAI-first future. The enhanced leadership structure brings together seasoned leaders across Product, Technology, Delivery, Human…

Admatazz
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Admatazz invests in performance marketing agency ScaleSale

ByTVW News India Bureau

Digital marketing agency Admatazz has announced a strategic partnership and investment in ScaleSale, a fast-growing performance marketing agency founded by Aryan Mirchandani. The move is set to enhance Admatazz’s media capabilities and reinforce its position as a full-service marketing solutions provider. This collaboration stems from a long-standing mentorship between the two founders. Aryan Mirchandani began…

Anirban Mozumdar
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TBWA\India Appoints Anirban Mozumdar as Chief Strategy Officer to Drive Disruptive Brand Growth

ByTVW News India Bureau

TBWA\India has named Anirban Mozumdar as its new Chief Strategy Officer, further reinforcing its position as a leader in delivering disruptive brand strategies and innovative customer experiences. Anirban will report directly to Govind Pandey, CEO, TBWA\India. With nearly three decades of expertise in branding, advertising, and communications, Anirban’s career has spanned account management, strategic leadership,…

Festive Glam, Made Easy: Streax, Streax Professional, and Vasmol Unveil Season’s Haircare & Colour Picks
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Festive Glam, Made Easy: Streax, Streax Professional, and Vasmol Unveil Season’s Haircare & Colour Picks

ByTVW News India Bureau

With the festive season just around the corner, homegrown beauty leader Hygienic Research Institute Private Limited (HRIPL) is bringing the sparkle to every celebration with its trusted portfolio—Streax, Streax Professional, and Vasmol. From salon-perfect highlights to convenient at-home hair coloring, the brand’s latest festive recommendations are designed to help every Indian look and feel their…

Vidya Balan
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Vasmol launches henna crème hair colour campaign featuring Vidya Balan

ByTVW News India Bureau

Vasmol has launched a new TVC for its recently introduced Vasmol Henna Crème Hair Colour, featuring brand ambassador Vidya Balan. The ad captures the essence of rooted beauty through a contemporary, relatable storyline. The storyline of the film opens in a relatable outdoor setting, where four friends discuss their hair colour dilemmas, unsure whether to choose…

Sebamed
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Sebamed Launches New Campaign Capturing A Baby’s Journey From Womb To World

ByTVW News India Bureau

Sebamed has launched a new campaign for Baby Sebamed, its specialized baby care range, created by Leo India. The campaign focuses on a baby’s journey from the womb to the outside world, using real visuals of smiling foetuses to mirror the purity, comfort, and protection the brand associates with its pH 5.5 formulation. This is the…

Sugar Free D’lite’s Rakhi campaign serves sibling drama with a zero-calorie punch
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Sugar Free D’lite’s Rakhi campaign serves sibling drama with a zero-calorie punch

ByTVW News India Bureau

This Rakhi, Sugar Free D’lite is turning festive gifting on its head with a deliciously witty twist packed with emotion, humour, and zero added sugar. The brand has rolled out limited-edition gift packs and teamed up with popular creators Mallika Dua and Chetan Goel for a light-hearted digital campaign that blends sibling banter, festive cheer,…