Urban Company, Asia’s largest online home service platform has named Initiative Media, the full-service media arm of Mediabrands India as its media agency on record. The account was won following a closely contested multi-agency pitch and will be managed out of the agency’s Gurugram office. The mandate includes both, online and offline media duties and…
1702 Digital, a digital marketing firm located in Mumbai, has been awarded the digital and creative tasks for RiteBite’s Max Protein, where they will be in charge of social media content, creatives, SEO, ORM, media planning and buying, and brand strategy for this newly launched subsidiary. Commenting on the partnership, Ravinder Varma, Brand Manager at RiteBite…
Tegro is a new initiative by Siddharth Menon, co-founder, and COO of WazirX, one of the world’s largest cryptocurrency marketplaces and leading Indian game developer SuperGaming. Tegra is a complete Web3 games ecosystem empowering players, game developers, and investors to unlock the potential of Web3 in the best possible way — sustainable, transparent, and fair….
Mosaic Wellness, a health & wellness start-up running digital health clinic platforms, Man Matters (manmatters.com) and Bodywise (bebodywise.com), has strengthened its leadership team with the appointment of Abhinav Mohan as Chief Business Officer who will head all categories and brand marketing and work closely with Revant Bhate, Co-Founder & CEO. Abhinav brings with him 10+ years of experience in building and scaling technology businesses. In…
India’s leading electric scooter manufacturer, Ather Energy, confirmed a multi-year partnership with the newly formed Indian Premier League (IPL) Ahmedabad franchise – Gujarat Titans, as their principal partner. The strategic partnership starting from this season will see the Ather Energy brand on the front of the Gujarat Titans’ official team jerseys. Ather Energy is India’s…
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Since its announcement to set foot in the rapidly growing digital space of non-fungible tokens (NFTs), NFT marketplace Fullyfaltoonft.com curated by Viacom18’s Youth Music & English Entertainment cluster and powered by GuardianLink.io has already received an overwhelming response for its digital artwork preview. The platform is now all geared up to offer 3013 valuable tokens to its end users…
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Tinder is once again expanding its portfolio of features giving members new ways to create human connection by bringing an old classic – the blind date. Now available in Explore, Fast Chat: Blind Date is a new social experience that pairs members before allowing them to view each other’s profile, making conversation, rather than photos,…
Digital Refresh Networks, an integrated creative and digital marketing solutions company, has won the digital mandate for Ganesh Grains. As part of the mandate, Digital Refresh Networks Kolkata branch will be responsible for delivering Strategy planning, Media strategy, Social media, Website management and SEO. Speaking about the association, Barin Mukherjee, Co-Founder, CEO, Digital Refresh Networks said, “We…
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