Ralph Lauren Fragrances has announced Jasprit Bumrah, one of India’s most celebrated cricketers and a global sports icon, as the new Polo 67 ambassador for India. The collaboration highlights the power of dedication, discipline, and determination, featuring the fast-bowling legend in the highly anticipated Polo 67 fragrance campaign. “Jasprit’s journey of perseverance and discipline, and…
Streax, from the house of Hygienic Research Institute Pvt. Ltd. (HRIPL), has appointed Sara Ali Khan as the new face of its Shine Hair Serum. The association is being introduced with the brand’s latest TVC campaign, “Frizz Gone, Smooth Shine On”. The campaign highlights the serum’s core benefits, including instant frizz control, smoother texture, and added shine….
Arrow, India’s leading premium menswear brand with a heritage of over 170 years, proudly announces the onboarding of actors Vedang Raina and Khushi Kapoor as its newest brand ambassadors. This collaboration marks an exciting new chapter for the iconic label as it continues to redefine contemporary style for a new generation. Khushi Kapoor, with her…
MediBuddy, India’s leading digital healthcare company, today launched the #EverySecondCounts campaign to raise urgent awareness and inspire immediate action against sudden cardiac arrest—one of the country’s deadliest health threats. With cardiovascular disease continuing to be one of the leading causes of death in India, the campaign seeks to drive awareness, inspire timely action in emergencies,…
PlusOne Design, the independent specialist agency founded in 2012 by Shitu Patil and Gautam Patil, is entering a bold new phase with the return of Shitu Patil as Co-Founder & Creative Head. With this move, the agency unveils PlusOne Design 2.0 – a renewed structure where design continues to be helmed by Gautam Patil, while advertising and…
Zebronics, one of India’s most iconic consumer tech brands, has unveiled its latest ad film starring long-time brand ambassador Hrithik Roshan. The campaign pays a bold yet playful tribute to the community of “Zeb-Addicts” – celebrating technology that goes beyond screens and speakers to create immersive, real-world experiences. A Reel-to-Real Journey with Hrithik Roshan The…
Own Your Body (OYB), the progressive nutraceutical brand founded by Rama Krishna Reddy, Ravi Krishna Reddy, and Srinivas Reddy, has officially appointed Bollywood actor and fitness icon Hrithik Roshan as its brand ambassador. The move strengthens OYB’s mission to make high-quality, natural, and science-backed wellness solutions accessible to consumers across India. Known for his disciplined…
American sportswear brand Gant has announced Bollywood actor Shahid Kapoor as its new Brand Ambassador in India, marking a significant milestone in the brand’s expansion strategy in one of the world’s fastest-growing fashion markets. The collaboration kicks off with Gant’s latest campaign, “Button Up. Build Your Story,” which emphasizes resilience, individuality, and self-expression. “Style for…
Nemetschek India, a subsidiary of the globally leading software provider Nemetschek Group, specializing in AEC/O (Architecture, Engineering, Construction, and Operations) and media industries, has announced the appointment of Sanjay Kumar Singh as Managing Director. In his new role, Singh will lead the company’s Global Capability Center (GCC), overseeing operations across Hyderabad, Bangalore, and providing strategic…
Hisense, a global leader in consumer electronics and home appliances, has launched its latest TV commercial in India for Diwali. The film celebrates the true spirit of the festival celebrating light, joy, family, and togetherness. Featuring Monami Ghosh, the popular Bengali actress, and Ashwin Kumar, a well-known South Indian actor and influencer, the TVC creates a strong…
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