Festive Glam, Made Easy: Streax, Streax Professional, and Vasmol Unveil Season’s Haircare & Colour Picks
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Festive Glam, Made Easy: Streax, Streax Professional, and Vasmol Unveil Season’s Haircare & Colour Picks

ByTVW News India Bureau

With the festive season just around the corner, homegrown beauty leader Hygienic Research Institute Private Limited (HRIPL) is bringing the sparkle to every celebration with its trusted portfolio—Streax, Streax Professional, and Vasmol. From salon-perfect highlights to convenient at-home hair coloring, the brand’s latest festive recommendations are designed to help every Indian look and feel their…

Vidya Balan
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Vasmol launches henna crème hair colour campaign featuring Vidya Balan

ByTVW News India Bureau

Vasmol has launched a new TVC for its recently introduced Vasmol Henna Crème Hair Colour, featuring brand ambassador Vidya Balan. The ad captures the essence of rooted beauty through a contemporary, relatable storyline. The storyline of the film opens in a relatable outdoor setting, where four friends discuss their hair colour dilemmas, unsure whether to choose…

Sebamed
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Sebamed Launches New Campaign Capturing A Baby’s Journey From Womb To World

ByTVW News India Bureau

Sebamed has launched a new campaign for Baby Sebamed, its specialized baby care range, created by Leo India. The campaign focuses on a baby’s journey from the womb to the outside world, using real visuals of smiling foetuses to mirror the purity, comfort, and protection the brand associates with its pH 5.5 formulation. This is the…

Sugar Free D’lite’s Rakhi campaign serves sibling drama with a zero-calorie punch
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Sugar Free D’lite’s Rakhi campaign serves sibling drama with a zero-calorie punch

ByTVW News India Bureau

This Rakhi, Sugar Free D’lite is turning festive gifting on its head with a deliciously witty twist packed with emotion, humour, and zero added sugar. The brand has rolled out limited-edition gift packs and teamed up with popular creators Mallika Dua and Chetan Goel for a light-hearted digital campaign that blends sibling banter, festive cheer,…

McDonalds India
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McDonald’s India launches ‘It’s a McD Thing’ campaign – redefining ‘Adda’ culture

ByTVW News India Bureau

Celebrating the magic of togetherness and spontaneous moments that have defined the McDonald’s experience for generations, McDonald’s India (West & South) has launched its latest brand campaign – ‘It’s a McD Thing’. This new campaign conceptualized by DDB Mudra is all about the strategic narrative that elevates McDonald’s restaurants into a cultural canvas where life’s…

Debashis Chatterjee
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Ascendion Appoints Industry Veteran Debashis Chatterjee to Board of Directors, Strengthening AI-Driven Software Engineering Vision

ByTVW News India Bureau

Mumbai, 5th August 2025 — Ascendion, a rapidly growing force in AI-powered software engineering, has announced the appointment of Debashis Chatterjee (DC) to its Board of Directors. This strategic move reinforces Ascendion’s commitment to redefining the future of software engineering through AI innovation. With over three decades of leadership in global technology services, Chatterjee brings…

Krafton
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Xsolla, In Collaboration With KRAFTON, Releases The “Abyss Of Dungeons” Web Shop To Fuel Direct-To-Player Growth

ByTVW News India Bureau

Xsolla, a leading global video game commerce company, announces its latest collaboration with KRAFTON: a dedicated Web Shop for Abyss of Dungeons, the newest dark fantasy extraction Role-Playing Game (RPG) from Bluehole Studio. In a treacherous medieval underworld, Abyss of Dungeons fuses high-stakes survival with immersive dungeon-crawling combat and player-driven progression. Currently available across select markets, including the…

Wendy
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Wendy’s India Celebrates 5 Years with Bold Campaign Featuring Rave Party Bus, Roast Battles & Creator Collabs

ByTVW News India Bureau

Wendy’s India is turning five, and the quick-service restaurant (QSR) brand is going all out to mark the milestone. With a presence of over 200 outlets across the country, Wendy’s is celebrating its fifth anniversary with an unconventional, high-energy campaign that fuses food, fun, and culture in unexpected ways. Titled “Wendy’s India Turns 5,” the…

Gaurav Banerjee BARC
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Gaurav Banerjee Appointed Chairman of BARC India, Succeeds Shashi Sinha

ByTVW News India Bureau

August 2, 2025 | Mumbai — The Broadcast Audience Research Council (BARC) India has announced the appointment of Gaurav Banerjee, Managing Director & CEO of Sony Pictures Networks India (SPNI), as its new Chairman, effective immediately. The decision was made during the board meeting held on August 1, 2025. Banerjee steps into the role, succeeding…

Renault Group
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Renault Group Acquires Full Ownership of Chennai Plant, Strengthens Commitment to India as Global Hub

ByTVW News India Bureau

In a significant move to reinforce its global expansion strategy, Renault Group has acquired the remaining 51% stake in its Chennai-based joint venture plant, Renault Nissan Automotive India Private Ltd (RNAIPL), previously held by Nissan. With this acquisition, Renault becomes the sole owner of the facility and gains complete operational control, further integrating the Indian…