Ultimate Kho-Kho has signed RISE Worldwide, India’s largest independent Sports, Lifestyle, and Entertainment Company, as its exclusive Broadcast Production Partner and league consultant as it aims to re-brand and present one of India’s oldest sports as a next-gen and visually engaging entity. As part of the 3-year agreement, RISE will work closely with Ultimate Kho-Kho…
The new ad campaign conceptualized by FCB Interface showcases a typical shooting set where we see Ajay Devgn giving multiple takes of ‘highest mileage’ claim on different Mahindra Truck models only to be corrected by the director every time he tries to complete the dialogue. Towards the end of the film, it is revealed that…
Flamingo, the flagship consumer healthcare brand of Ascent Meditech Ltd., has launched a brand new TV commercial for one of their hero healthcare products – Cool Pack featuring their brand partner Hrithik Roshan. Alongside the Cool pack, Flamingo’s other pain management products – Heatbelt, Knee Cap, and Lumbar Sacro Belt (L.S. Belt) allow people of…
As IPL 2022 is approaching, Octa, a global brand of people-oriented investment services, came out with a special announcement. Starting from the IPL 2022, Octa will unite with Delhi Capitals to become their sponsor. They will also support the entire league, alongside Tata Group, CRED, Upstox Paytm, and others. DC (formerly Delhi Daredevils) historically appeared in 2008…
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Dentsu Asia Pacific has promoted Siddarth Malhotra to CEO Isobar Vietnam, in addition to his current role as Managing Director dentsu mcgarrybowen Vietnam. The former CEO of Isobar Vietnam, Denise Thi, will move into the Chair Lady role to focus on Employee Engagement, Clients Relationship Strengthening, and Innovative Solution Development while both Siddarth and Denise…
Gurugram-based inbound marketing and growth agency ContentNinja has announced that it has been awarded a content mandate by Teji Mandi, a subsidiary of Motilal Oswal, one of India’s leading diversified financial services firms. As part of the mandate, Content Ninja would be helping reinforce the digital footprint of the Teji Mandi brand, and establish it as a go-to solution provider for smallcase…
Criteo. the global technology company that offers the leading Commerce Media Platform, announced today that it has hired Brian Gleason to lead its global commercial organization, effective April 1. Gleason comes to Criteo from media investment agency GroupM, a WPP subsidiary, where he serves as Global Chief Commercial Officer, overseeing a high-growth multi-billion-dollar portfolio of…
Zoomcar, the largest emerging market focused car sharing platform today announced the appointment of Nirmal NR as their CEO for India. In his new role, Nirmal will be responsible for all aspects of Growth, Operations, and Customer Experience for the company in India. Prior to this, Nirmal was the President for Growth and Marketplace at…
Center fresh has reinterpreted its popular ‘Fresh breath confidence’ positioning and takes it a step further to – “Dil Ki Baat Zubaan Pe” in it’s new TVC. The brand as always has the youth at the center of its communication with a demonstrated history of having a pulse on what makes young India tick. The…
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