OnePlus and JioGames bring a curated library of games to OnePlus TVs
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OnePlus and JioGames bring a curated library of games to OnePlus TVs

OnePlus, the global technology brand, today announced a partnership with JioGames, a one-stop gaming platform that brings an inclusive and immersive gaming experience for all. The new collaboration will bring popular games such as K.G.F Official Game, Alpha Guns, Jungle Adventures 3, Little Singham Treasure Hunt and many more from the curated library of JioGames…

DViO Digital bags ZebPay’s digital creative mandate
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DViO Digital bags ZebPay’s digital creative mandate

DViO Digital, a leading creative-tech and digital-first marketing agency, has been onboarded as the digital creative and social media marketing partner for ZebPay, India’s leading platform for bitcoin and other digital currencies. As part of the mandate, DViO Digital will be responsible for implementing creative digital strategies and amplifying the brand’s robust presence across social…

Kuhoo raises $ 20 million seed fund from West Bridge Capital
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Kuhoo raises $ 20 million seed fund from West Bridge Capital

To bridge the gap between aspirations of talented Indian students and reality, a one-of-its-kind student loan fintech platform Kuhoo promises to transform the sector. The brainchild of a former ICICI, HDFC Credila & InCred executive, and a banking veteran Prashant A Bhonsle, Kuhoo, has raised a whopping $ 20 million seed fund from West Bridge…

LaLiga India and Rohit Sharma Present the LaLiga Home Goals Challenge #HitmanAtHome
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LaLiga India and Rohit Sharma Present the LaLiga Home Goals Challenge #HitmanAtHome

LaLiga and Rohit Sharma announce a digital campaign, #HitmanAtHome, through which the top five winners will get the opportunity to speak with the LaLiga Brand Ambassador. Rohit Sharma, who is an avid football and LaLiga fan, showcased his own football skills in the video and invited his fans to do the same to win the…

Dhanush starrer ‘Maaran’ becomes the first-ever trailer in the Tamil movie industry to be released by fans
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Dhanush starrer ‘Maaran’ becomes the first-ever trailer in the Tamil movie industry to be released by fans

It has been a routine ritual, where the first look, visual promos of leading Tamil actors would be revealed by the eminent personalities of the film industry. However, Dhanush starrer Maaran directed by Karthick Naren has created a new benchmark in the Tamil movie industry, the movie has spearheaded this new-fangled concept of endowing the…

Doritos launches First-Ever Filter that Lets You Choose How Their TVC ends
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Doritos launches First-Ever Filter that Lets You Choose How Their TVC ends

Doritos, the world’s number one Nacho Chip brand*, has launched a first-of-its-kind Instagram filter, ‘Doritos BoldChoice’, that lets the audience watch the latest Doritos TVC, record their reaction, and choose their ‘bold’ ending. Rolled out for the first time ever in India, the innovative filter was launched by brand ambassador and Bollywood youth icon, Kartik…

Truecaller Partners with Tanla to Improve Efficiency for Business Messaging
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Truecaller Partners with Tanla to Improve Efficiency for Business Messaging

Truecaller is pleased to announce an exclusive partnership with Tanla at MWC’22, Barcelona. Truecaller Business Messaging will be exclusively powered by Tanla’s Wisely CPaaS platform. Wisely is one of the world’s largest blockchain-enabled CPaaS platforms, secured by e2e cryptographic encryption. Truecaller, as the leading global platform for verifying contacts and blocking unwanted communication, brings with it a wide array of advanced messaging capabilities…

WOW Skin Science named Gurpinder Singh Walia as SVP – Offline Sales
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WOW Skin Science named Gurpinder Singh Walia as SVP – Offline Sales

Leading FMCG personal care brand WOW Skin Science has appointed Gurpinder Singh Walia as the Senior Vice President – Offline Sales. At WOW, Gurpinder will be heading the Offline Sales including General Trade and Modern Trade for WOW Skin Science and Body Cupid. His role will also entail contributing to the development, implementation, monitoring, and…

Ruder Finn launches Web3 Connect, offers expertise in Crypto, NFTs, and Metaverse
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Ruder Finn launches Web3 Connect, offers expertise in Crypto, NFTs, and Metaverse

Strengthening its commitment to redefining communication with a technology-first approach, the global integrated communications consultancy, Ruder Finn India launched Web3 Connect. With a focus on upcoming sectors like Crypto, Metaverse, and NFT, the new service aims to assist and support brands with their storytelling, leveraging the firm’s wealth of knowledge in core and evolving technologies…

Zest DOOH raises $2 million for its ‘Solar OOH’ project
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Zest DOOH raises $2 million for its ‘Solar OOH’ project

Zest Outdoor, a leading OOH company has raised $2 million for its ‘solar OOH’ project. Zest Outdoor announces itself as a Green DOOH company that focuses on the lifeline of Mumbai, the Indian Railways, by a significant chunk of India. This solar project includes the installation of 12,000 sq. ft solar panels to be set…