To bridge the gap between aspirations of talented Indian students and reality, a one-of-its-kind student loan fintech platform Kuhoo promises to transform the sector. The brainchild of a former ICICI, HDFC Credila & InCred executive, and a banking veteran Prashant A Bhonsle, Kuhoo, has raised a whopping $ 20 million seed fund from West Bridge…
LaLiga and Rohit Sharma announce a digital campaign, #HitmanAtHome, through which the top five winners will get the opportunity to speak with the LaLiga Brand Ambassador. Rohit Sharma, who is an avid football and LaLiga fan, showcased his own football skills in the video and invited his fans to do the same to win the…
It has been a routine ritual, where the first look, visual promos of leading Tamil actors would be revealed by the eminent personalities of the film industry. However, Dhanush starrer Maaran directed by Karthick Naren has created a new benchmark in the Tamil movie industry, the movie has spearheaded this new-fangled concept of endowing the…
Doritos, the world’s number one Nacho Chip brand*, has launched a first-of-its-kind Instagram filter, ‘Doritos BoldChoice’, that lets the audience watch the latest Doritos TVC, record their reaction, and choose their ‘bold’ ending. Rolled out for the first time ever in India, the innovative filter was launched by brand ambassador and Bollywood youth icon, Kartik…
Truecaller is pleased to announce an exclusive partnership with Tanla at MWC’22, Barcelona. Truecaller Business Messaging will be exclusively powered by Tanla’s Wisely CPaaS platform. Wisely is one of the world’s largest blockchain-enabled CPaaS platforms, secured by e2e cryptographic encryption. Truecaller, as the leading global platform for verifying contacts and blocking unwanted communication, brings with it a wide array of advanced messaging capabilities…
Leading FMCG personal care brand WOW Skin Science has appointed Gurpinder Singh Walia as the Senior Vice President – Offline Sales. At WOW, Gurpinder will be heading the Offline Sales including General Trade and Modern Trade for WOW Skin Science and Body Cupid. His role will also entail contributing to the development, implementation, monitoring, and…
Strengthening its commitment to redefining communication with a technology-first approach, the global integrated communications consultancy, Ruder Finn India launched Web3 Connect. With a focus on upcoming sectors like Crypto, Metaverse, and NFT, the new service aims to assist and support brands with their storytelling, leveraging the firm’s wealth of knowledge in core and evolving technologies…
Zest Outdoor, a leading OOH company has raised $2 million for its ‘solar OOH’ project. Zest Outdoor announces itself as a Green DOOH company that focuses on the lifeline of Mumbai, the Indian Railways, by a significant chunk of India. This solar project includes the installation of 12,000 sq. ft solar panels to be set…
1702 Digital has bagged the SEO mandate of Arjuna Natural, a leading manufacturer of standardized botanical extracts. With customers in around 60 countries, Arjuna Natural has over 100 international patents and over 90 products. The company has R&D tie-ups with universities worldwide and business associations with companies from the USA, Belgium, France, Italy, Japan, and…
Coca-Cola, one of India’s leading beverage companies, has unveiled a new campaign ‘Coca-Cola – Khud Ko Jagaa, Ek Thanda Lagaa’ featuring Indian actors Janhvi Kapoor and Ishaan Khatter. With this new campaign, Coca-Cola aims to encourage people, especially the youngsters in the country, to pause their hectic schedules, and take a break – with a Coke. The brand empathizes…
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