Boomer has launched a new digital campaign with Radhika Madan, as well as a new and exotic Blueberry flavour. The film portrays the brand’s crazy and funny personality, bringing the tagline ‘BOOMER!’ to life. Itna badaa ki dunya par chaa jaye!’ The film is lively and vivid, with a common theme of exaggeration that is’stretched’…
Fino Payments Bank has announced that it will be the official Digital Payments Partner of the Rajasthan Royals for Season 15 of the Indian Premier League (IPL). “Competence and Sincerity are brand attributes which strongly connect Fino Payments Bank and Rajasthan Royals. This convergence was a key factor in driving this association,” said Anand Bhatia, CMO, Fino…
Diagnostics healthcare company Redcliffe Labs has partnered with Royal Challengers Bangalore (RCB) for the upcoming season of T20. This partnership reflects the common belief of both RCB & Redcliffe Labs for the importance of health and wellness in the qualitative benchmarks of performance both on and off-field. Talking on the association, Dheeraj Jain, Founder, of…
Mobile Premier League (MPL), the mobile esports and skill gaming platforms, has announced a 360-degree campaign ahead of the start of the Great Indian Gaming League (GIGL), which begins March 24, 2022. As per the platform, this is the country’s largest multi-sport online mobile gaming tournament with a total value of Rs 2,000 crore. As…
ITC Classmate, India’s leading notebook brand with an unmatched product quality and a strong commitment towards partnering with students in their journey of learning and development, has announced launch of a new television campaign focused on adding joy and excitement to learning. Under the ‘Enjoy Learning’ theme, the campaign includes three commercials that propagate the…
IKEA, the leading Swedish home furnishing brand, launched a new integrated campaign in India, the series is launched with the tagline – “everyday situations, everyday, solutions.” across television, OOH, and digital channels. The campaign highlights IKEA’s expertise in providing affordable and sustainable home furnishing solutions basis various needs of one’s life at home, especially when…
upGrad, Asia’s higher Edtech leader, takes yet another clutter-breaking route to launch its new vertical redefining studying abroad – upGrad Abroad. Revisiting the emotions of the 70s, the digital film features the legendary Amitabh Bachchan in his ‘Angry Young Man’ persona, wreaking havoc at the upGrad Headquarters. Conceptualised by upGrad’s creative agency The Womb, the…
International Art Machine, the worldwide entertainment studio founded by Amazon Video founder Roy Price, has hired Karishma Naina Sharma, a film and television executive, to lead International Television and bring their global vision to life. Karishma will bring her considerable experience in the Indian and worldwide markets to help construct a creative vision with an…
Christina Lee has been named Chief Technology Officer of Dentsu Asia Pacific, with an effective date of April 4, 2022. Christina’s responsibilities will include establishing an overarching technology strategy, industry-leading capabilities and solutions, and driving day-to-day operations through transformational business and technology initiatives. She will be based in Hong Kong and will report to Dominic…
Jigisha Chawla has been named Executive Vice President, Gurgaon, by Havas Worldwide, the creative arm of Havas Group India. Jigisha will work with the Gurgaon office’s main clients and report to Manas Lahiri, Managing Director, Havas Worldwide (Creative). With over 100 workers, Havas Worldwide (Creative) Gurgaon is one of the agency’s largest divisions in India….
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