Atom, a leading payments service provider, rebrands itself as NTT DATA Payment Services India
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Atom, a leading payments service provider, rebrands itself as NTT DATA Payment Services India

Atom Technologies Ltd, an end-to-end payment service provider, today announced that it will now operate as NTT DATA Payment Services India Ltd. The brand aids merchants in India to provide a seamless payment experience to customers, both online and offline. The rebranding is part of NTT DATA’s global growth initiative in the payment solutions space…

Zee Café is bringing a new season of its widely loved food show ‘Chef Vs. Fridge’
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Zee Café is bringing a new season of its widely loved food show ‘Chef Vs. Fridge’

Zee Café has always provided unparalleled entertainment to the viewers with a curation of international shows and locally produced content. Last year the channel aired its original show ‘Chef Vs. Fridge’ which garnered immense appreciation from food lovers across the country. After a successful season 1, the channel is all set to bring back the competitive food…

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BCCI announces Swiggy Instamart as official partner for IPL 2022
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BCCI announces Swiggy Instamart as official partner for IPL 2022

Swiggy Instamart has been named the official partner of the TATA IPL tournament for the 2022 season, according to the Board of Control for Cricket in India (BCCI). The IPL 2022 will be held in the country starting this month, from March 26 to May 29. This collaboration brings together India’s insatiable need for snacks…

Connect and Heal named Prashant Kashyap as Co-founder
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Connect and Heal named Prashant Kashyap as Co-founder

Connect and Heal, a leading health-tech company providing end-to-end coordinated care has announced the joining of Prashant Kashyap as its Co-founder & Chief Operating Officer (COO). He comes with over 18 years of diverse experience in leadership roles across companies such as Halodoc (Indonesia), DocOn (acquired by pharm easy), and Goibibo. Prashant will be leading…

Chingari announces partnership with Fashion TV, acquires exclusive rights for its content
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Chingari announces partnership with Fashion TV, acquires exclusive rights for its content

Chingari, an Indian short video app, has announced an exclusive partnership with Fashion TV (FTV), the world’s leading fashion and lifestyle broadcasting television channel. Globally, this is the first time that Fashion TV is collaborating with a short video app, Chingari, powered by GARI for exclusive content. The partnership will allow Chingari, powered by GARI…

Bajaj Allianz General Insurance says, ‘Break the Bias, baaki #WohSambhaalLegi’ in its latest Campaign
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Bajaj Allianz General Insurance says, ‘Break the Bias, baaki #WohSambhaalLegi’ in its latest Campaign

Bajaj Allianz General Insurance  has launched a fresh campaign titled #WohSambhaalLegi. The campaign thought has stemmed from all the common motor-related stereotypes that women face such as being labelled as bad drivers, lacking the ability to parallel  park, incapable of buying a car on their own and many more. Conceptualised and executed by WATConsult, an…

Maaza introduces new campaign with Amitabh Bachchan & Pooja Hegde
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Maaza introduces new campaign with Amitabh Bachchan & Pooja Hegde

Coca-Cola has announced the launch of Maaza’s new flavor – Aam Panna, at the back of extensive market testing and in-house innovation. Further expanding the homegrown beverage brand’s portfolio, the Company aims to refresh its consumers this summer with a new beverage, most suited to the Indian palettes, made with real green mangoes and delicious…

Dream11 Launched campaign for its Dream Big campaign for IPL
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Dream11 Launched campaign for its Dream Big campaign for IPL

Dream11, the largest fantasy sports platform, today announced the launch of a new brand campaign with a total of 17 new ad films featuring India’s top international cricketers, celebrities and social media stars for the TATA Indian Premier League (IPL) 2022. The brand’s Dream Big proposition launched in 2021, aims to motivate viewers to believe…

InsuranceDekho ropes in Farhan Akhtar as a brand ambassador
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InsuranceDekho ropes in Farhan Akhtar as a brand ambassador

InsuranceDekho has roped in Farhan Akhtar as its brand ambassador and will be seen in their upcoming ad campaign – Sukoon. The campaign captures the delicate emotion behind ensuring the security and well-being of one’s family. With the tagline Bharosa Kar Ke Dekho, the campaign will go live on 26th March 2022 coinciding with the…