ABBYs 2022 appoints stalwarts as jury chairs to have the best work judged by the best minds of the advertising world
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ABBYs 2022 appoints stalwarts as jury chairs to have the best work judged by the best minds of the advertising world

The ABBY’s Award Governing Council has announced some of India’s most celebrated Advertising professionals as Jury Chairs who will be judging ABBYs 2022 along with international judges. Amer Jaleel is Group Chief Creative Officer and Chairman of the MullenLowe Lintas Group  As Global Creative Head of Unilever’s Lifebuoy business, Amer has contributed to the brand’s success over the past decade –…

Adidas named Kanika Nijhawan as Brand Director
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Adidas named Kanika Nijhawan as Brand Director

In a LinkedIn post, Kanika Nijhawan announced her new job as Brand Director at Adidas. She has been with Reebok for over seven years before to this. “I’m happy to share that I’m starting a new position as Brand Director at adidas!” she wrote in her post. Nijhawan has over 12 years of marketing expertise in…

ZEE5 to Present the World Digital Premiere of ‘The Kashmir Files’ Soon
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ZEE5 to Present the World Digital Premiere of ‘The Kashmir Files’ Soon

ZEE5, India’s largest home-grown video streaming platform, will soon premiere the recently released film, ‘The Kashmir Files’. Produced by Zee Studios and Tej Narayan Agarwal, Abhishek Agarwal, Pallavi Joshi and Vivek Ranjan Agnihotri, ‘The Kashmir Files’ is written and directed by Vivek Agnihotri and features a stellar and talented cast of actors including Mithun Chakraborty,…

Wakefit.co launches ‘100-day Buy and Try’ policy for sofas in new campaign
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Wakefit.co launches ‘100-day Buy and Try’ policy for sofas in new campaign

Wakefit.co, one of India’s largest Wakefit.co, one of India’s largest D2C home and sleep solutions providers, is launching a campaign to introduce a first of its kind ‘100 day buy and try’ policy for its sofa range. home and sleep solutions providers, is launching a campaign to introduce a first of its kind ‘100 day…

Value 360 Communications bags PR mandate of Shadowfax Technologies
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Value 360 Communications bags PR mandate of Shadowfax Technologies

Shadowfax Technologies, India’s largest on-demand tech-enabled quick logistics platform, has selected Value 360 Communications of New Delhi as its public relations and brand communications partner. Shadowfax Technologies will entrust the agency with designing and overseeing all PR-related operations. Shadowfax, founded by IIT Delhi alumni Abhishek Bansal, Vaibhav Khandelwal, Praharsh Chandra, and Gaurav Jaithliya in 2015,…

RuPay Kicks-off IPL Innings with ‘RuPay, Be On-The-Go’ Campaign Featuring Ishant Sharma
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RuPay Kicks-off IPL Innings with ‘RuPay, Be On-The-Go’ Campaign Featuring Ishant Sharma

National Payments Corporation of India (NPCI) has floated its first Indian Premier League campaign ‘RuPay. Be On-The-Go’. Featuring Indian iconic fast-bowler Ishant Sharma, the campaign highlights the many benefits of RuPay ON-THE-GO on cards and other convenient form factors such as smart watches, key  chains, mobile stickers, and wristbands. As part of the high decibel…

Himalaya Forays Into Home Care Segment with the Launch of its New Pure Homes Sanitizing Floor Cleaner
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Himalaya Forays Into Home Care Segment with the Launch of its New Pure Homes Sanitizing Floor Cleaner

Himalaya Wellness Company, one of India’s leading wellness brands, launches a new campaign introducing its new Pure Homes Sanitizing Floor Cleaner. To provide germ-free safe floors in every home, Himalaya has entered the home care segment with this new launch. The range of Pure Homes Sanitizing Floor Cleaners helps eliminate 99.99% of germs, keeping the…

LT Foods’ Flagship brand Daawat launches a New TVC to celebrate Biryani in Eid
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LT Foods’ Flagship brand Daawat launches a New TVC to celebrate Biryani in Eid

LT Foods a 70 years old Consumer Foods Company’s flagship brand Daawat has launched a new communication to celebrate Biryani in Eid. As much as no Eid can ever be complete without Biryani, no Biryani can ever be completed without Daawat Biryani. The New Eid TVC aims at positioning Daawat Biryani as one of the…

Sanofi India named Rodolfo Hrosz as its new Managing Director
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Sanofi India named Rodolfo Hrosz as its new Managing Director

Sanofi India Limited (SIL) today announced that Rodolfo Hrosz has been appointed as the Company’s new Managing Director, effective June 1, 2022, subject to regulatory approvals. As soon as the necessary regulatory clearances are in place, he will transition from Sanofi’s General Manager, Consumer Healthcare division in Brazil to his new job in India. Rodolpho…