Debleena Majumdar, a well-known novelist and storyteller, has been named Chief Content Officer at IndianMoney.com, India’s largest livelihood education portal. With over 20 years in executive roles across numerous worldwide firms, she has extensive experience in finance and education. She is the bestselling author of A Marketplace for Murder, a crime fiction novel, and Sabu,…
Nitin Kochhar, a business veteran, has joined AgNext, India’s premier agritech startup, as Chief Business Officer to help the company expand in domestic and international markets. Kochhar is an entrepreneur with over 16 years of expertise in creating and scaling businesses in a variety of industries, including ed-tech, e-commerce, and logistics. He will be instrumental…
Mom and World, a PETA-certified and derma-approved local firm, has announced Anita Hassanandani as their brand ambassador for their comprehensive selection of natural, cruelty-free new mom and baby goods. Throughout its partnership with Anita, the company will emphasise the advantages and comfort of using natural and cruelty-free maternity, post-natal, and newborn goods. Anita, who is…
Digimaze has successfully bagged the Performance mandate for Superkicks and Hush Mattresses, shortly after gaining the mandates for Covifind and LoveLocal. Superkicks is India’s finest sneaker and streetwear brand, with a diverse selection of sneakers and a haven for sneakerheads. Hush Mattresses is the most popular mattress brand in the United States. Hush has been the most trusted and leading mattress brand in India for the past 20 years, as well as the leading brand for 5-star hotels, resorts, and palaces. As part of Superkick’s mandate, Digimaze was tasked with creating campaigns and engaging people on the company’s website using performance marketing. This move will improve Superkick’s ability to provide some of the top sneakers not just on their website but also in stores. Hush Mattresses is a company that sells a variety of mattresses, including memory foam and orthopaedic mattresses. Hush Mattresses will use Digimaze to develop performance marketing techniques that will assist the company grow its digital presence while also collecting its own client base and diverting them to its website and a fast-moving…
Rainshine Entertainment, a wholly-owned subsidiary of Rainshine Global Inc., a global entertainment company that backs creator-led storytelling, and Animasia Studio, the animation and digital content production house, join forces to co-produce one of the biggest franchises for young adults and families – Young Captain Nemo. Anchored by RainBlox, Rainshine’s proprietary blockchain platform, Young Captain Nemo will…
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Meesho, India’s fastest-growing internet commerce company, today launched its latest campaign to celebrate small, hyperlocal businesses, tapping into the cricket fever surrounding the T-20 League. It is not uncommon to see cricket fans huddled around small stores or corner shops, catching up on the latest on-field action on their way back from work or while…
Pawan Sharma, Network18’s National Head Revenue (Focus-Hindi and Regional News), has left the company after 1.5 years and will join Josh Talks as Business Head. At Josh Talks, he will reportedly be in charge of revenue and branded content. Sharma has 16 years of expertise in Revenue Management, Content, Strategic Business Planning, Sales Strategy, and…
Advent Public Relations, a Delhi-based PR firm, has been hired to handle Kanodia Cement Limited’s communications. Kanodia Cement Limited is a pioneer in the cement sector. Advent PR will be in charge of creating, implementing, and administering Kanodia cement’s strategic and creative solutions as part of the mission as their trusted PR partner. Advent Public…
Zero Gravity Communications has been awarded the full service integrated mandate of popular ceramics brand Qutone. It will be responsible for brand strategy, overall communications and advertising duties. Founded in 2008, Qutone ceramics has established itself as a major player in the ceramic manufacturing industry and has become a trendsetter through several high-tech innovations. Confirming…
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