Clensta, a Gurgaon-based new-age start-up, has roped in actor and social media influencer, Soha Ali Khan, as its brand promoter. The move comes as the brand seeks to strengthen its position as every homemaker’s go-to brand for homecare products and enhance its brand equity. Soha will be seen promoting Clensta’s range of EBDC technology-based homecare…
With the addition of Pragya Bhatnagar as Creative Head, Momspresso.com, a content, and influencer network for women, is set to strengthen its workforce. Pragya will be in charge of developing insight-driven campaigns for businesses as well as monitoring their execution. Pragya, a graduate of IIMC, joins Momspresso after managing the brand design mandate at RK…
Art-E MediaTech, an award-winning full-stack agency has won the digital and creative mandate for CavinKare’s newly launched brand, Biker’s in a multi-agency pitch. Art-E MediaTech will now be responsible for Biker’s partner in strategy formulation, social media strategy, media buying and influencer marketing. The mandate will be managed by Art-E MediaTech’s Noida office. With the…
Sociapa, a marketing agency, has won the digital and creative solutions mandate for French Essence, a Spectra Care brand. From perfumes to deodorants, Body Wash to gifting alternatives and some fascinating combos, French essence has something for everyone. This is yet another step for Sociapa towards achieving its goal, Dheeraj Raj, founder, Sociapa, said. “We…
PR Professional (PRP), a public relations firm, has acquired the PR contract for Daiki Axis India. Daiki Axis India is a subsidiary of Daiki Axis Japan, the company’s environmental business. Following the win of the mandate, PRP will now be responsible for supplying Daiki Axis India with end-to-end PR solutions. Daiki Axis India is a…
Jigsaw Brand Consultants has been tasked by Mankind Pharma to develop extension brands for the Prega News Portfolio, thanks to its holistic and integrative approach. This will comprise the new brands’ strategic direction for brand architecture, identity, and packaging. “We’re thrilled to be working with Prega News on these innovative new products in this sector.”…
Colors has rolled out the 12th season of its stunt-based reality show ‘Khatron Ke Khiladi’. The show is Produced by Endemol Shine India. This season, Khatron Ke Khiladi will see contestants challenging their innermost fears and taking on many thrilling and gruelling tasks in the picturesque locations of Cape Town, South Africa. Rohit Shetty will…
Jubilant FoodWorks has named Sameer Khetarpal as the company’s CEO, Managing Director, and Key Managerial Personnel, beginning September 5, 2022. Mr. Pratik Pota will be succeeded by Sameer Khetarpal. During his 25-year career, Sameer has held various senior leadership positions in industries such as e-commerce and management consulting, and he joins Jubilant from Amazon. Prior…
Tesco Bengaluru, the UK’s retail giant Tesco PLC’s global business services and technology arm, today announced the hiring of Prakash Mall as Director of Engineering- Commercial Product. Prakash has more than two decades of experience developing corporate software for the retail, insurance, and healthcare industries. His area of expertise is leveraging emerging technology and deep…
Socxo, the Bangalore based brand advocacy platform announces the launch of Socxly in India. Socxly is an organic social marketing platform of products and acts as a one-stop tool for content marketers and creators. Socxly is the next level of short links, which is a need in today’s expanding digital media universe. It aims at being a game-changer tool…
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