Carat, a dentsu India media agency, has won the media contract for Croma, an Indian consumer electronics and durables retailer owned by Infiniti Retail. Following a multi-agency pitch, the account was won and will be serviced from the agency’s Mumbai branch.
Carat India will be in charge of the brand’s media planning and buying rights (traditional and digital) under the terms of the mandate. The agency will also work with dentsu India’s larger teams to support the client’s full-funnel marketing needs, focusing on outcome-based solutions for the next phase of their exponential growth while keeping customers at the forefront of their strategy and execution.
Commenting on the win, Anita Kotwani, CEO, Carat India said, “We are backed by a consumer understanding proprietary framework, Designing for People (DFP), which is strong & always relevant. It is inspired by design thinking which enables us to help brands with an in-depth understanding of their consumers. Our single-source consumer-connected system is the key differentiator in the Indian market. It has the ability to drive full-funnel client outcomes. Our ability to stay ahead of the curve in the tools and tech space by showcasing a unified holistic view of the consumers has been a key tenet that helped us clinch the business.”
Shibashish Roy, Chief Business Officer (eCommerce & Marketing), Croma – Infiniti Retail added, “We are expanding our presence in India by strengthening our omnichannel proposition with digital initiatives and aggressive store expansion plans. We look forward to working with Carat India as our media planning partner to further build on the Croma brand.”
