BharatPe, one of India’s fastest-growing fintech companies, today announced the launch of its new brand campaign -‘Hai Yakeen’. Conceptualized around the power of dreams and tenacity of offline merchants and SMEs, the campaign aims to celebrate success stories of the resilient community of entrepreneurs of Bharat, across a range of industries. The TVC has been…
Reaffirming the need for sustainable existence in harmony with nature through transformative on-ground changes, Honda Motorcycle & Scooter India today on the occasion of World Environment Day (5th June), kickstarted its week-long (5th-11th June) National Environment Campaign. Noteworthy, the campaign was kicked-off with a tree-plantation ceremony led by Mr. Atsushi Ogata, Managing Director, President & CEO and Mr….
In the world of movies, it’s quite common for a successful film franchise to come out with sequels. This was unheard of in advertising – until the creation of Ranveer Ching! After first launching Ranveer Ching in 2014, Capital Food had a winning formula on their hands. Ranveer Singh, the brand ambassador of Ching’s Secret, a Desi…
Ayushmann Khurrana’s brand partnership with TECNO, a smartphone brand from TRANSSION India, has been renewed. The resumption of the association with the star is founded on mutual admiration and trust, and it is expected to reinforce the brand’s tagline of ‘Stop at Nothing.’ TECNO Mobile hopes that by continuing on this path, it will be…
DealShare, a social e-commerce startup that joined the unicorn club earlier this year, has hired Sowmya Shenoy as Director, Public Relations. She has over 15 years of experience working as a communications specialist in a variety of industries, and she has a thorough awareness of the media and external stakeholder landscape. She will report to…
Vigor Media Worldwide has been given the PR authority by NIAM International Private Limited, New Delhi, which has a unique brand No Apology that comprises world-class Safe & Natural products. ‘No Apology’ has introduced skin and hair care products to clients that are manufactured with simple, effective recipes that harness the nourishing of natural components….
Matthew Saxon will join Zoom Video Communications as the company’s Chief People Officer, effective immediately. Saxon has over 20 years of expertise in human resources and operations management. He was previously the Senior Vice President of Compensation, HR Operations, and Shared Services at Humana, and was most recently the Vice President of People Operations at…
Rahul Kaushik has joined The Ayurveda Company (T.A.C) as Vice President-Commerce. Rahul Kaushik has over 15 years of expertise in the FMCG industry. He worked at ITC Ltd. and Marico Ltd. for almost a decade, where he held several positions in both traditional and modern retail channels. He most recently worked for Lotus Herbals, where…
The One Club for Creativity’s in-person Portfolio Night 2022 in Mumbai on 2 June, 2022 saw 55 new creatives show their work to a jury panel of the industry’s best creative minds. The event was co-hosted by three Omnicom agencies — DDB Mudra Group, BBDO India and TBWA\India at the Mudra House in Mumbai. The panel comprised of seventeen creative leaders from Indian…
PhonePe, India’s leading digital payments company, in collaboration with Boston Consulting Group (BCG), today unveiled a report titled, “Digital payments in India: A $10 trillion opportunity”. The report leverages BCG’s industry expertise in payments and the fintech domain, along with PhonePe’s deep insights and expertise as the market leader in Indian digital payments and its extensive Pulse database to look at…
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