SEGA Chooses Qlik to Advance Popular Mobile Games with Data Analytics

SEGA Chooses Qlik to Advance Popular Mobile Games with Data Analytics

Qlik® announced that it has helped SEGA Corporation to become more data-driven. The leading gaming company streamlined its mobile game business with Qlik Sense®, generating faster and deeper gamer insights to better engage with mobile phone gamers. In recent years, SEGA has recognized the increasing importance of the mobile game business. To improve its mobile…

Edelweiss Tokio Life named Kayzad Hiramanek as COO
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Edelweiss Tokio Life named Kayzad Hiramanek as COO

Kayzad Hiramanek has been named Chief Operating Officer of Edelweiss Tokio Life Insurance, a new addition to the company’s senior executive team. Kayzad is a seasoned executive with 2.5 decades of experience managing operations, technology, and customer experience strategy for firms in a variety of industries. He will lead and execute the company’s Operations, Technology,…

Amara Raja Group named Brijesh Menon as Head – Corporate Communications
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Amara Raja Group named Brijesh Menon as Head – Corporate Communications

Brijesh Menon has been hired as the Amara Raja Group’s Head of Corporate Communications. He was previously the Head of Corporate Communications for the Chowgule Group. He will be in charge of external and internal communications, public relations, and brand communications at Amar Raja Group. He will work out of the company’s Hyderabad headquarters. Menon…

SafeStorage signs up Cape Agency as Integrated Marketing Communications Partner
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SafeStorage signs up Cape Agency as Integrated Marketing Communications Partner

SafeStorage has entrusted Cape Agency with its digital marketing as well as integrated communication planning and PR strategy implementation. SafeStorage is India’s first self-storage company and a front runner in the sector of storage solutions. SafeStorage provides storage solutions to different sectors including household storage, document storage, business storage and logistics services. SafeStorage caters to…

Ektaa R. Kapoor and Roposo launch new apparel line under ‘EK’ banner
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Ektaa R. Kapoor and Roposo launch new apparel line under ‘EK’ banner

TV Czarina Ektaa R. Kapoor and entertainment commerce platform Roposo today announced the launch of a new apparel line under their co-created brand ‘EK’. The EK clothing line, launched on Ektaa’s birthday, will offer women contemporary ethnic wear. This follows closely on the heels of the highly successful launch of ‘EK’ in November 2021. Users…

PayU Expands Its India Payments Business Leadership Team
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PayU Expands Its India Payments Business Leadership Team

PayU, today, announced the appointment of three senior leaders – Narendra Babu as the Chief Technology Officer for the India Payments business; Mohit Bedi, as the Senior Vice President (SVP), to lead strategic initiatives and the Bill Payments business, and Vineet Sethi, as SVP to lead PayU’s Diversified Financial Services portfolio. PayU’s existing senior executive, Mohit Gopal will take on a new position…

Aakash+BYJU’S named Rahul Kumar as Head-Product Management
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Aakash+BYJU’S named Rahul Kumar as Head-Product Management

Aakash + BYJU’S, the national leader in test preparatory services, has appointed Mr Rahul Kumar as Head – Product Management of the company.  Rahul will be responsible for leading the overall product function across product management, design, analytics and product operations and will help in building culture and scaling products to better learning experiences and outcomes…

The Indian Express & Isobar India launch ‘News Beyond Views’
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The Indian Express & Isobar India launch ‘News Beyond Views’

The Indian Express and Isobar, the creative experience agency from dentsu India, have developed a unique experience of discovering news that may have previously slipped through the cracks and past your view. Using a simple HTML innovation at the backend, the media house has embarked on restoring fairness in the journalism they believe in. So,…

Duroflex Strengthens Product Portfolio, Launches Eco-Friendly Range of Sleep Solutions
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Duroflex Strengthens Product Portfolio, Launches Eco-Friendly Range of Sleep Solutions

Leading sleep solutions brand, Duroflex, is at the forefront of research and innovation. The brand has wide product portfolio that caters to every kind of consumer. Over the past few years, there has been an upward trend in the number of consumers who seek products that not only meet their needs but are also good…

Xebec Communications bags the Social Media Creative mandate for Colors Marathi, Viacom18
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Xebec Communications bags the Social Media Creative mandate for Colors Marathi, Viacom18

Xebec Communications, the Pune–headquartered integrated marketing communications agency has bagged the Social Media mandate for Colors Marathi, the leading Marathi GEC. The mandate was won via a multi-agency pitch and the agency will be managing the Social media mandate for all the current programs and all the future launches The agency will be driving user engagement,…