The branding and digital marketing mandate for Jyoti Resins & Adhesives Ltd’s EURO7000 has been awarded to Rioconn Interactive, an advertising and digital marketing agency. After a multi-agency pitch that included several rigorous rounds of evaluation, the account was won. The mandate covers the brand’s whole social media strategy, from conception to implementation. It also…
Rameshbabu Praggnanandhaa, an Indian chess grandmaster, has been onboarded by Rhiti Group, an Indian full-service sports marketing and management organisation, to manage his brand. The partnership between Rhiti Sports and Praggnanandhaa aims to help sponsors endorse the young talent and establish a brand for him. The cooperation is for a period of five years. Rhiti…
Sapphire Ventures, a leading global investment firm that partners with visionary management teams and venture funds to scale companies of consequence, today announced that Karan Singh has joined the firm as a partner and head of Sapphire’s new Revenue Excellence function, an expanded function of the Portfolio Growth team. Based in the San Francisco Bay Area, Karan will be responsible…
According to the Association of National Advertisers, only 7.4% of entry-level marketers are Black, and Havas wants to change that. In a new documentary called “Just Like Me,” created and directed by Havas Chicago senior art director TTK Harris, the agency aims to spotlight the contributions Black creatives make to culture, expose the challenges many face simply…
Being sustainable is the key focus for people nowadays to make the world better place to live. To discuss this Women’s Indian Chamber of Commerce and Industry (WICCI) has organized a panel discussion with the theme ‘Cohesive and Sustainable World in the Era of Digital’. This insightful discussion will held on 11th and 12th June,…
Vahdam India has named Sneha Beriwal as its Chief Marketing Officer, with the responsibility of creating, driving, and executing the brand’s marketing strategy. Sneha has over 17 years of experience and worked for the Aditya Birla Group for 5 years, first as AVP – Marketing at Aditya Birla Payments Bank, then as Head – Brand…
Charul brings her broad cross-functional knowledge in market research, insights & strategy, and media analytics, as well as over 13 years of diverse experience working with prominent market research and media companies such as Kantar, Nielsen, and Mindshare. She will be spearheading effective, strategic initiatives across the board, building on current capabilities, and driving the…
Tute Consult, a consultancy specialising in integrated marketing communications, has secured the communication contract for Tamara Leisure Experiences, a hospitality brand with national and international locations. Tute Consult will be in charge of raising brand awareness, establishing and amplifying imagery through a strategic communication roadmap that will enhance the brand’s offering holistically in India and…
Milton, one of the most trusted names in the houseware industry – best known for its innovative and functional range of products – has released a new TVC for its Leak Lock lunch boxes from the Back to School range. The TVC aims to resolve a common concern that parents have of tiffin boxes and…
Shyam Steel one of leading producers and manufacturers of primary TMT Bars launched their new TVC campaign featuring Sonu Sood. The new TVC is the extension of Shyam Steel’s “Maksad Toh India Ko Banana Hai” campaign. The campaign aims to send across the brand message that Shyam Steel will assist people in achieving their dream as steel is just…
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