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Discovery Channel and TLC to premiere chat show ‘Women Like Her’ on 27th June

Shruti Seth, the host of Women Like Her on Discovery Channel and TLC, takes viewers on a journey of passion and goals from a woman’s perspective. Four outstanding women share their tales of greatness and tenacity. These women have been redefining the passion for women’s empowerment. The chat show sees guests share their moments of…

BC Web Wise won digital duties for Tiger Balm in India
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BC Web Wise won digital duties for Tiger Balm in India

The 100-year-old Indian pain relief brand Tiger Balm’s internet responsibilities have been transferred from Gardenia Cosmotrade LLP to BC Web Wise. With a keen eye on the future of digital marketing, the agency will steer the brand’s positioning and awareness for its whole line of goods and assist in gaining more market share in the…

Filter Coffee Co. won integrated media mandate for Global Beauty Secrets
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Filter Coffee Co. won integrated media mandate for Global Beauty Secrets

The brand Global Beauty Secrets, which incorporates the most recent scientific information into age-old customs and beauty secrets of women all over the world, has chosen Filter coffee company to handle its digital marketing. The celebration of women’s common knowledge is called Global Beauty Secrets. Filter Coffee Co., a premier integrated marketing firm, has had…

OMTV named Sahil Kiran Vaidya as Head of Business & Strategy
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OMTV named Sahil Kiran Vaidya as Head of Business & Strategy

Sahil Kiran Vaidya has been named Head of Business and Strategy by OMTV, the “sanatan” storytelling platform. Vaidya’s primary skill will be expanding the subscriber base and reaching out to a wider audience through various innovative ideas. In this new position, he will be responsible for the overall expansion of the firm through various associations…

Mafe Mobiles named Chiranjib Sarkar as Business Head
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Mafe Mobiles named Chiranjib Sarkar as Business Head

Mafe Mobiles, one of the oldest home-grown Mobile phone brands in India is reckoning big on Indian Smart Phone business. The company has roped in Chiranjib Sarkar as Business Head. At Mafe Mobiles, Sarkar’s role will be to handle end to end operations, grow the overall business including brand presence among offline, online and distribution…

India’s Entertainment & Media industry expected to grow at 8.8% : PwC Report
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India’s Entertainment & Media industry expected to grow at 8.8% : PwC Report

India’s Entertainment & Media industry is expected to reach INR 4,30,401Cr by 2026 at 8.8% CAGR. These figures come from PwC’s Global Entertainment & Media Outlook 2022-2026, the 23rd annual analysis and forecast of E&M spending by consumers and advertisers across 52 territories. Rajib Basu, Partner & Leader – Entertainment & Media, PwC India said, ”The Indian Media…

Three Indian Women Part of a New World Record in Switzerland
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Three Indian Women Part of a New World Record in Switzerland

Switzerland hosted a never-before-seen, extraordinary feat that brought together 82 women of influence from across 25 countries to add a new female chapter to the history of what is still an overwhelmingly male-dominated sport! The ladies came together and successfully created a new world record for – ‘The Longest Women’s Rope Team’ on the 4164…

Kurkure launches ‘Vdesi Mein Desi Chatpatapan’ campaign for their new ‘Chatpata Cheese’ fusion flavour
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Kurkure launches ‘Vdesi Mein Desi Chatpatapan’ campaign for their new ‘Chatpata Cheese’ fusion flavour

Staying true to its quirky personality, Kurkure, one of India’s most loved snack brands, has unveiled an entertaining new TVC campaign to introduce its latest flavour innovation – Kurkure Chatpata Cheese. With smooth international cheese and masala ka twist, the new permanent flavour stems from the globally successful Cheetos Crunchy Cheddar Jalapeño flavour. As a…

Aisle named Nabila Tazyeen as Head of Content and Communications
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Aisle named Nabila Tazyeen as Head of Content and Communications

Nabila Tazyeen has been named Head of Content and Communications at Aisle, India’s second most downloaded dating app. Nabila’s new role will be to use smart and creative storytelling to influence Aisle’s popularity and growth. She will play a key role in increasing the brand’s perception and content quality both internally and publicly. With Nabila…