mSix&Partners, GroupM’s youngest outcome-based agency bagged integrated media and social duties for VKC Nuts, the country’s most premier sellers, processors, packers, whole sellers, distributors, exporters and importers of nuts and dried fruits. VKC Nuts also operates under the brand name ‘Nutraj’ and is also launching Nutraj Bactopure, India’s first pasteurized dried fruits. The account was…
Krishna Vedati has been appointed president of global growth and strategic initiatives of BYJU’S. Tynker’s co-founder and CEO, Vedati, will report to Byju Raveendran and be a member of the executive committee. Tynker is a BYJU’S enterprise. Vedati will be succeeded as CEO of Tynker by Srinivas Mandyam, Co-Founder and Chief Technology Officer, and Kelvin…
For its millennial demographic, CNBCTV18.com, the digital business news portal operated by Network18 Digital, has introduced CNBCTV18 Binge, an exclusive, video-only OTT platform. Users can access the service through the CNBCTV18 app and CNBCTV18.com, which launched the service in June. Some of the exclusive shows include – CNBCTV18 Classroom – which will feature information and guidance for…
Tamagna Ghosh has been named managing director of APAC by Trailer Park Group, an entertainment marketing and content development company. It has also disclosed a large investment in cutting-edge technology as part of the next phase of its APAC expansion strategy. As Managing Director of Trailer Park Group APAC, Ghosh is responsible for implementing the…
An Indian manufacturer of hygiene goods named Hygiene Plus awarded the communication contract to Advent Public Relations, a PR firm with offices in Delhi. The organisation, implementation, and administration of Hygiene Plus’s creative and strategic communication programmes will now fall under the purview of Advent PR. Increasing and expanding market involvement through strategic communication tools…
Tom Thomas has been named Head of Marketing and Branding in India by Equiniti (EQ), a leader in shareholder management in the fintech industry with headquarters in the UK. Tom will be in charge of both the operations team that supports EQ’s international marketing and the branding initiative for EQ in India. Commenting on his…
Senco Gold and Diamonds has launched the #WearYourPride campaign to encourage LGBTQ+ community and to celebrate equal rights for all genders. To promote inclusivity during the PRIDE Month, Senco Gold and Diamonds published two brand films – the videos feature brand ambassador Dutee Chand and her girlfriend pledging for “freedom of love” and another film on life of…
LoanTap, one of India’s fastest-growing lending tech start-ups, announced the strengthening of its senior management by appointing Ashish Jain as the Chief Financial Officer and Rajeev Das as the Chief Risk Officer. Their primary responsibilities will include implementing strategic initiatives that will be transformative and influential to the future of hyper-growing fintech. The appointment of these two…
Emirates partners with Shahid, the world’s leading Arabic streaming platform, to offer premium content exclusively onboard its award-winning inflight entertainment system, ice. Shahid is part of MBC GROUP, the largest and leading media company in the Middle East and North Africa (MENA). This partnership makes Emirates ice the only channel to offer access to highly…
Rohit Pajni has joined AgNext Technologies, an agritech startup, as Chief Operations Officer (CBO) to lead its local and international agri-trade business. He formerly oversaw ITC’s operations and national supply chain for its wheat division. He was in charge of growing the external business portfolio in domestic and international markets as well as the company’s…
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