Uncle Delivery’s Har Delivery Ka Companion campaign aims to address the need for an all-in-one logistics app in order to cater to all the delivery needs of individuals, and small businesses. Within just a year of inception, Uncle Delivery – with a growing list of 4 cities where it’s offering same-day intra-city delivery solutions, Bangalore,…
Simpl today announced a partnership with CCAvenue for a seamless checkout experience. Through this collaboration, millions of customers will now enjoy Simpl’s frictionless checkout and pay later facility on CCAvenue’s vast payment stack. Simpl, India’s favourite checkout partner, is a seamless and convenient checkout option to be offered by Infibeam Avenues’ digital payments solution CCAvenue….
Ankit Yadav has joined Delta Electronics India as Senior Professional Communication & PR. At Delta, he will be the ensuring brand message integrity across all communication vehicles – public relations, digital, social, advertising and partnerships. Ankit is an adept communications professional with over a decade experience, predominantly in B2B and mainstream media. His key specialties…
The Nestlé Board of Directors has named Lisa Gibby as Deputy Executive Vice President and Chief Communications Officer and as a member of the Executive Board of Nestlé S.A., effective January 1, 2023. In her role, Lisa Gibby will oversee the company’s Corporate Communications function, including media relations, public affairs, corporate digital and content and…
vivo, a global leading technology company, has announced today that it has become the Official Smartphone and the only Official Sponsor in the smartphone industry of the FIFA World Cup Qatar 2022TM. The new vivo X Fold+ launched in the mainland of China on the same day is the first official foldable smartphone in the…
IndiaMART, India’s largest online B2B marketplace, has proudly awarded its social media mandate to Noida-based full stack agency, Art-E MediaTech. The partnership will be an essential step for IndiaMART in reinforcing its brand communication with its digital audience in a more strategic and effective manner. This Social Media mandate was accorded to Art-E MediaTech in…
Asia’s largest higher edtech company upGrad has made another senior appointment to its leadership team – with the hiring of Srikanth Iyengar who joins as the CEO – Workforce Development, effective September 2022. Srikanth has over 2 decades of work experience spanning North America and Europe. In his previous profiles, he led large multinational businesses…
PhonePe, announced the launch of its integrated multimedia brand campaign focused on tension-free motor insurance renewals. This pan-India campaign will be launched in a phase-wise manner with eight ad films in total. It highlights real, everyday problems that consumers face with sales pitches that have now become an unpleasant purchase experience. The campaign drives awareness…
Bollywood diva Deepika Padukone has been appointed as the new brand ambassador of Dabur Amla, the world’s most popular hair oil, according to a recent announcement by Dabur India Ltd. The Deepika Padukone-starring “Photocopy Nahi, Chuno Asli Amla, Dabur Amla” campaign is also being introduced. Deepika Padukone promotes Asli Amla Dabur Amla, which makes hair…
Effective marketing is very tough to get right. Marketers have to juggle a lot between creative demands, channel decisions, and budget limits when creating their marketing strategy. Saying that, marketing to businesses is very different from marketing to individual customers, particularly in the edutainment space. Furthermore, B2B marketing trends and techniques are constantly evolving to…
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