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Avas Living onboards Virat Kohli as a brand ambassador

Avās Living, founded by entrepreneur Aditya Kilachand, is a unique wellness luxury residential community in Alibaugh with a strong focus on holistic health and luxury living. 

Home to several high net worth individuals, Avās Living has recently added the former captain of the Indian cricket team, Virat Kohli to their client roster. Choosing Avas Living as his preferred abode, Virat is working closely with the team at Avas to build his bespoke dream home, which will be a combination of technology, luxury and sustainability.

Avās Living encompasses a state of the art Wellness Center and Spa and a community of villas situated in the untouched and tranquil hamlet of Awas in Alibaugh, Maharashtra. The quaint coastal town of Alibaugh has been a popular hotspot for second homes owing to its proximity to Mumbai, the financial capital of India. Alibaugh has witnessed an unprecedented increase in land rates with prices surging up to 50% in Mandwa. The rate for land in Alibaugh taluka ranges from Rs 2.7 lakh to Rs 3 lakh per guntha (there are 40 gunthas in an acre), land deals are going for more than quadruple that amount. Approximate revenues collected via stamp duty and registration fees in December 2019 was Rs 4 crore, and in December 2020, it escalated to Rs 6.5 crore.


Avās Living caters to a specific demand by high net worth individuals who want wellness, sustainability and latest technology to be a part of their daily lives,  with the aim to build a community of like-minded individuals that are looking for a personalised wellness experience and bespoke homes. The ultra-luxury wellness community is equipped with an indulgent spa and wellness centre, jogging tracks, a pool and multi-cuisine cafes. 

Avās Living is an amalgamation of two concepts – luxury living and holistic wellness. The community is a stellar example of how sustainability and technology can go hand in hand. Each Avās Living villa owner gets access to the world’s first Wellness Intelligence Network to help improve individuals’ health, wellbeing and performance in spaces where they live, work, play and sleep, all at their fingertips in the Avās App based on data from the embedded tech in the homes and their fitness wearable. 

Master Bedroom

Commenting on his choice to build his dream home with Avās Living, Virat Kohli said, “The past few years have taught all of us the importance of community living while still maintaining anonymity. My vision for a second home is one where I am surrounded by a community of like-minded individuals with interests similar to mine. As much as I appreciate a gym, I would want to invest where my mental, emotional as well as physical well-being can be looked after. Being part of a community while maintaining an individualistic life is the ideal balance that I have discovered with Avas Living. It is the perfect combination of luxury living and everything I have been looking for with a wellness centre within walking distance from my home. Alibaugh being in such close proximity to Mumbai and my work engagements, the location of the property was what sealed the deal for me.”

Talking about the property, Founder, Aditya Kilachnad stated, “I’ve spent a lot of my childhood in Alibaugh. I realised the one thing I missed there was a sense of community. When we conceptualised Avas Wellness Living, we decided that there would be no better place than Alibaugh to build India’s first wellness community. I wanted to build a community for like-minded people  who believed in holistic wellness and health and were looking at a certain level of luxury while pursuing their wellness journey.”

Avās Living prides itself on a diverse clientele of many high net worth individuals including renowned actor Ram Kapoor and Axis Bank CEO & MD Amitabh Chaudhry and has investors like the CEO of Serum Institute, Adar Poonawalla

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