GODI India, the first Indian company to get BIS certification to sell lithium-ion cells made with home grown technology, has now achieved another milestone by manufacturing India’s first ever 3000F high power supercapacitors at their Hyderabad facility. Integration of GODI India’s supercapacitors along with battery packs would improve the battery life multi-folds in Electric Vehicle…
Honda Motorcycle & Scooter India unveils its new campaign for its legendary scooter Activa, titled ‘Scooter Bole Toh Activa’. Comprising of a captivating song with sing-along lyrics, the new campaign shows how Activa has become a household name over the last two decades. Conceptualized by Hakuhodo Wyng (A unit of Hakuhodo International India), the campaign highlights…
Mumbai: Chimp&z Inc, the digital-first advertising agency from the house of Merge Infinity Global, won the digital and creative mandate for Tata Steel Limited’s wholly owned charitable trust, Tata Steel Foundation. The account was won post a multi-agency pitch and will be handled by the agency’s Gurgaon and Mumbai offices. As per the mandate, Chimp&z Inc will be responsible for creating, managing, and executing end-to-end digital activities like…
Mumbai, India: Leading the way with innovation in content and strengthening its portfolio of IPs, MX Player now launches Gamer’s Den – a series that explores the gaming ecosystem in India through first-person anecdotal experiences in a hybrid narrative. Created by MX Studios, Gamer’s Den understands the life and achievements of gamers and hopes to…
Constantly working towards the best interest of animals, Drools, one of the country’s leading pet nutrition brands, has collaborated with Sussanne Khan for their latest animal welfare initiative. This initiative, which was a food donation drive for stray cats, witnessed Sussanne – an animal lover herself – donate 3 months worth of cat food and…
India’s fastest growing multi brand EV platform, BLive, opened its first EV Experience store at CIT Road, Scheme VIM, Near Phoolbagan P.S, Kolkata, West Bengal. The EV Experience store was launched in the presence of Lopa Mudra, ex Miss Kolkata and Public Figure. The store offers a wide range of products for personal mobility and EV solutions for businesses. With the…
India’s foremost and leading craft beer brand ‘Simba’ has announced a collaboration with the Ziro Festival of Music to become its core partner for this year’s edition of Ziro. The festival promises to highlight the local cultural practices of the “Apatani tribe“, its picturesque nature views, chronic blend of independent music performances, sustainable F&B Pop stores, and finely crafted…
EVA, announces Rashmika Mandanna, as their brand ambassador. Celebrating every woman’s unique personality, EVA launches its all-new brand film, featuring Rashmika and reiterating its tagline, “With EVA, Special Happens”. The brand boasts about its robust product attributes and the all-new brand film encapsulates the most essential phase in a young girl’s life where she is beginning…
Netflix is forming its own in-house game studio and wants to go beyond relying on third-party developers to bolster its game catalog. The Helsinki, Finland-based studio intends to provide “world-class” original games free from advertisements and in-app purchases. In order to enter the gaming market, Netflix acquired a number of developers, including Night School Studio, the company that…
When boys are told to ignore periods and that it’s none of their business, they grow up into men – husbands, fathers, grandfathers – who are uncomfortable talking about it, thus perpetuating the stigma around periods. With the message of including boys in the menstruation conversation, this daughter’s day, Stayfree® has launched a campaign to…
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