With an aim to making holistic good health for all Indians a common goal, India’s longest running and most credible social initiative for health is back for year 9 This campaign has been acknowledged by Prime Minister Narendra Modi for its impact on public awareness on health and hygiene. Debuting as Banega Swacch India 8…
Bioreva Dublin, a brand of Bioreva Sciences Limited, recognized for its unique skincare solutions, has entered the Indian market in collaboration with Zee Laboratories Limited, launching products such as Eye Repair Cream with patented Mulitsal Delivery System, Retinol with Hyaluronic Acid Serum infused with Ashwagandha, Vitamin C Serum powered with Amazonian Buriti Oil, Brightening Serum…
India’s leading paint and décor major, Asian Paints in association with Ideabrew Studios, has launched ‘Madhur Smriti’ – a podcast series highlighting Durgo Puja and commemorating the international recognition bestowed on the festival by UNESCO as an Intangible Cultural Heritage of Humanity. The series is part of Sharad Shamman, the renowned festive initiative organised by Asian Paints whereby…
The UK-based denim giant ‘Pepe Jeans London’ has been a brand of choice for generations of Indians but now, it has deepened its bond by launching its first ever TV commercial for the Indian market. The film, titled ‘Time to Shine’ helms a 360-degree campaign aimed at denim and lifestyle enthusiasts, and it will showcase…
Simplilearn, the world’s #1 online Bootcamp for digital economy skills, today announced the appointment of two key senior leaders: Asem Rostom as the Country Manager – the Middle East and Vishal Shah as the Senior Director of Enterprise Sales in the United States. The appointments are a part of Simplilearn’s larger goal of expanding and strengthening its teams globally in order…
NTPC Ltd., the country’s largest power generating utility, and GE Gas Power signed today a Memorandum of Understanding (MoU) for feasibility to demonstrate of hydrogen (H2) co-firing blended with natural gas in GE’s 9E gas turbines installed at NTPC’s Kawas combined-cycle gas power plant in Gujarat. Under this significant collaboration, the two companies will jointly explore the pathways to reduce…
Going beyond geographical barriers to reach out to customers ahead of Onam, Kerala’s most celebrated festival, Honda Motorcycle and Scooter India launched a first-of-its-kind outdoor campaign ‘Floating Showroom in the Backwaters of Kerala’ Taking the market closer to its customers with this new initiative, Honda aims to take the legendary Activa to far-away regions of Kerala for showcasing the…
The international betting brand Parimatch is adding another club to its English Premier League partnerships roster: Newcastle United. It will join the company of Leicester City, Chelsea, and Aston Villa. The contract with the latter was recently extended for another season. Each partnership within the Premier League, one of the strongest and most popular football leagues in…
SMART Bazaar, one of the largest & fastest growing Grocery retail chains in India, launches a new campaign, #TheSecondQuestion this Pujo, which weaves a message of inclusivity into the festive celebrations. The film tells the story of an idol maker who is seeped into the trade for ages. It shows the dilemma that plagued him…
Travel app, ixigo has roped in Bollywood celebrities Jackie Shroff and Suniel Shetty as the new faces of the brand, for their campaign- #NikalLo. The campaign has been designed to create buzz and increase brand awareness ahead of the festive season and will be launched across TV and digital platforms. The TVCs feature Jackie Shroff…
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