IndusInd Bank has announced the appointment of Sheran Mehra as its new Chief Marketing Officer (CMO). In this leadership role, Mehra will be responsible for strengthening the bank’s brand strategy, digital engagement, and customer experience, as IndusInd continues to expand its presence in a rapidly transforming financial ecosystem. With over 25 years of cross-industry experience,…
Panasonic Life Solutions India (PLSIND) has announced the consolidation of its Industrial Devices Division (INDD) and Energy Solutions Division (ESD) into a single entity – Panasonic Industry & Energy India (PIDEIN). The strategic merger is designed to enhance business agility, elevate customer experiences, and strengthen the company’s long-term growth roadmap in India. Leadership and Structure…
Ralph Lauren Fragrances has announced Jasprit Bumrah, one of India’s most celebrated cricketers and a global sports icon, as the new Polo 67 ambassador for India. The collaboration highlights the power of dedication, discipline, and determination, featuring the fast-bowling legend in the highly anticipated Polo 67 fragrance campaign. “Jasprit’s journey of perseverance and discipline, and…
Streax, from the house of Hygienic Research Institute Pvt. Ltd. (HRIPL), has appointed Sara Ali Khan as the new face of its Shine Hair Serum. The association is being introduced with the brand’s latest TVC campaign, “Frizz Gone, Smooth Shine On”. The campaign highlights the serum’s core benefits, including instant frizz control, smoother texture, and added shine….
Arrow, India’s leading premium menswear brand with a heritage of over 170 years, proudly announces the onboarding of actors Vedang Raina and Khushi Kapoor as its newest brand ambassadors. This collaboration marks an exciting new chapter for the iconic label as it continues to redefine contemporary style for a new generation. Khushi Kapoor, with her…
MediBuddy, India’s leading digital healthcare company, today launched the #EverySecondCounts campaign to raise urgent awareness and inspire immediate action against sudden cardiac arrest—one of the country’s deadliest health threats. With cardiovascular disease continuing to be one of the leading causes of death in India, the campaign seeks to drive awareness, inspire timely action in emergencies,…
PlusOne Design, the independent specialist agency founded in 2012 by Shitu Patil and Gautam Patil, is entering a bold new phase with the return of Shitu Patil as Co-Founder & Creative Head. With this move, the agency unveils PlusOne Design 2.0 – a renewed structure where design continues to be helmed by Gautam Patil, while advertising and…
Zebronics, one of India’s most iconic consumer tech brands, has unveiled its latest ad film starring long-time brand ambassador Hrithik Roshan. The campaign pays a bold yet playful tribute to the community of “Zeb-Addicts” – celebrating technology that goes beyond screens and speakers to create immersive, real-world experiences. A Reel-to-Real Journey with Hrithik Roshan The…
Own Your Body (OYB), the progressive nutraceutical brand founded by Rama Krishna Reddy, Ravi Krishna Reddy, and Srinivas Reddy, has officially appointed Bollywood actor and fitness icon Hrithik Roshan as its brand ambassador. The move strengthens OYB’s mission to make high-quality, natural, and science-backed wellness solutions accessible to consumers across India. Known for his disciplined…
American sportswear brand Gant has announced Bollywood actor Shahid Kapoor as its new Brand Ambassador in India, marking a significant milestone in the brand’s expansion strategy in one of the world’s fastest-growing fashion markets. The collaboration kicks off with Gant’s latest campaign, “Button Up. Build Your Story,” which emphasizes resilience, individuality, and self-expression. “Style for…
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