Lifestyle and mobile accessories brand Mobilla, continues to ramp-up its investments in marketing in an attempt to further strengthen consumer connect and build recall. While steadily growing its product range and consumer base across India, Mobilla now onboards famed actor Gurmeet Choudhary for brand endorsements and promotions as it kickstarts its Diwali festive campaign. Having recently…
The Indian economy has shown steady growth in recent times. Even amidst global market volatilities, the month-on-month rise in job postings has been a testimony to the stability showcased by the Indian market. Additionally, Indian recruiters are also trying to maximise efficiency with the available resources. In September, the Index forecasted a steady month-on-month growth…
Safex Chemicals India Limited (Safex), a fast-growing Indian agrochemicals company, announces the acquisition of Briar Chemicals (Briar), the UK’s leading agrochemicals Contract Development and Manufacturing Organisation (CDMO) provider, from the pan-European alternative investment firm AURELIUS Equity Opportunities. Safex is backed by ChrysCapital, one of India’s largest private equity firms, which owns a significant minority stake in the…
In a sustained effort to expand its media business rapidly, India’s youngest and fastest-growing entertainment network, QYOU Media India launches its first direct-to-consumer app, Q PLAY. Available to download on the Google Play store and directly on Smart TVs and mobile devices, the free app offers all five QYOU Media India channels and going forward will…
Manoj Bajpayee has been appointed as a brand ambassador for ManipalCigna Health Insurance.ManipalCigna Health Insurance Company Limited, today announced the appointment of Padma Shri awardee and ace actor, Manoj Bajpayee, as its brand ambassador. Through this association with Manoj Bajpayee, ManipalCigna aims to spread the message about the value of health insurance, drive customer conversions…
HMD Global, the home of Nokia phones has partnered with Shikhar Dhawan Foundation to distribute smart devices to under-privileged students of Delhi NCR region with an aim to promote/support e-learning in India for these kids having affordability and accessibility issue. The first drive of device distribution on 19th September 2022 was organized at NeeV – A…
Navratri turned out to be a significant festive period for automakers in terms of sales. The Federation of Automobile Dealers Associations (FADA), on October 10, released vehicle retail data for the Navratri period for the first time. According to FADA, vehicle sales increased by a massive 57 per cent in Navratri 2022 on a YoY…
MX Player continues to stay invested in its employees and their well-being in a bid to consolidate its position as a company equally recognized for its workplace and work-life culture. In addition to consistently stepping up employee wellness benefits under the MaX Wellth programme, MX Player hosted a series of activities to celebrate Mental Health…
Milton, one of India’s most trusted homeware brands, continues 50 magnificent years of their journey with the release of a series of TVCs highlighting its constant endeavour to solve everyday consumer problems. The films showcase the evolution of Milton products with the changing needs of consumers over the years, staying relevant across all age groups…
Mahendra Singh Dhoni, who popularized the ‘helicopter shot’ has launched a quadcopter consumer camera drone named ‘Droni‘. The made-in-India camera drone with advanced features is manufactured by Garuda Aerospace, of which MS Dhoni is the Brand Ambassador. Garuda Aerospace, has created a niche for itself by offering drone solutions for agricultural pesticide spraying, solar panel cleaning,…
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