CereOne Media Brings Yahoo DSP–Spotify Ad Exchange Partnership to India, Unlocking Advanced Programmatic Audio Advertising
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CereOne Media Brings Yahoo DSP–Spotify Ad Exchange Partnership to India, Unlocking Advanced Programmatic Audio Advertising

ByTVW News India Bureau

CereOne Media, Yahoo DSP’s exclusive partner in India, has announced the rollout of the Yahoo DSP and Spotify Ad Exchange (SAX) integration in the Indian market. The partnership empowers advertisers with direct programmatic access to Spotify’s premium audio, video, and display inventory, strengthening omnichannel media strategies with scalable, measurable audio capabilities. With this new integration,…

Killer
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Killer Unveils New Digital Film Series Featuring Meezaan Jaffri Under ‘I Wear India. I Wear Killer’ Campaign

ByTVW News India Bureau

Killer, the homegrown menswear and denim brand from Kewal Kiran Clothing, has launched a new series of digital films featuring actor Meezaan Jaffri as part of its ongoing ‘I Wear India. I Wear Killer’ campaign. First introduced earlier this year, the campaign champions Indian craftsmanship, homegrown confidence, and the evolution of India’s fashion identity on…

Shah Rukh Khan, Alia Bhatt, and Elon Musk Top McAfee India’s 2025 ‘Most Dangerous Celebrities: Deepfake Deception List’
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Shah Rukh Khan, Alia Bhatt, and Elon Musk Top McAfee India’s 2025 ‘Most Dangerous Celebrities: Deepfake Deception List’

ByTVW News India Bureau

McAfee, a global leader in online protection, has released its annual Most Dangerous Celebrity: Deepfake Deception List, revealing how cybercriminals are increasingly using the names, faces, and voices of top celebrities to scam consumers. According to the 2025 report, Shah Rukh Khan ranks #1 as the most exploited celebrity in AI-driven deepfake scams across India,…

SW Growth Labs Strengthens Partnership with Fujifilm X to Boost Digital Growth in India
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SW Growth Labs Strengthens Partnership with Fujifilm X to Boost Digital Growth in India

ByTVW News India Bureau

SW Growth Labs, the media and growth marketing arm of SW Network, has renewed and expanded its partnership with Fujifilm X, the professional-grade camera brand known for its industry-leading mirrorless camera range. Under the extended mandate, SW Growth Labs will continue to drive Performance Marketing and Media Buying initiatives aimed at increasing website conversions, enhancing…

Jose Leon Steps Down from Dentsu X to Build AI-Powered Global Consulting Platform
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Jose Leon Steps Down from Dentsu X to Build AI-Powered Global Consulting Platform

ByTVW News India Bureau

Jose Leon, CEO of Dentsu X India and head of the agency’s retail media business, has exited the company, marking a major leadership change within the network. According to his updated LinkedIn profile, Leon is now focused on building a deep-tech and AI-powered global consulting platform aimed at helping companies and leaders solve complex challenges…

BGMI blends Indian flavour with global gameplay in new 4.1 festive update
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BGMI blends Indian flavour with global gameplay in new 4.1 festive update

ByTVW News India Bureau

KRAFTON India today announced the launch of the BGMI 4.1 Update. The year-ender update brings a bold mix of global gameplay experiences and locally inspired twists, timed well with the upcoming winter season: the frosty thrill of Frosty Funland, India-exclusive horror-themed experiential event and character, Anamika, the Haunted Indian Bride, inclusion of the hugely popular, tactical survival drama of Metro…

Rahuk
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Rahul Supare Appointed National Head – Revenue at NDTV Marathi

ByTVW News India Bureau

Rahul Supare has been appointed national head – revenue at NDTV Marathi, marking a significant leadership addition for the network. Supare announced his new role through a LinkedIn post. Supare joins NDTV Marathi with more than 24 years of experience in sales strategy, client servicing, and revenue management across prominent media organisations. Before taking on…

OS Studios Launches in India to Elevate Fan Experiences in Gaming and Entertainment
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OS Studios Launches in India to Elevate Fan Experiences in Gaming and Entertainment

ByTVW News India Bureau

OS Studios, a Project Worldwide agency known for creating world-class fan experiences for global brands such as Pokémon, Call of Duty, the NBA, and Major League Soccer, has officially launched operations in India. With full-service offices now established in Bangalore, New Delhi, and Mumbai, the agency enters the market with strong backing from George P…

upGrad Appoints Deepesh Dhakad as Chief Product and Technology Officer to Drive Global Innovation
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upGrad Appoints Deepesh Dhakad as Chief Product and Technology Officer to Drive Global Innovation

ByTVW News India Bureau

Leading online higher education company upGrad has appointed Deepesh Dhakad as its Chief Product and Technology Officer (CPTO), effective October 2025. In his new role, Dhakad will lead upGrad’s product, design, and technology ecosystem across both learner and enterprise verticals, focusing on innovation, scalability, and an enhanced global user experience. With nearly two decades of…

Oriflame Appoints Robert Bensoussan as Chairman to Lead Next Phase of Growth
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Oriflame Appoints Robert Bensoussan as Chairman to Lead Next Phase of Growth

ByTVW News India Bureau

Swedish beauty and wellness giant Oriflame has announced the appointment of Robert Bensoussan as chairman of Oriflame Holding and Oriflame Investment Holding PLC, marking a significant leadership move as the company prepares for its next phase of growth. The appointment will take effect upon completion of Oriflame’s ongoing recapitalisation process, expected later this year. With…