MyTrident, the flagship home furnishing brand of Trident Group (a USD 2 billion conglomerate) announced the iconic and ever-radiant Kareena Kapoor as their brand ambassador during the launch of its Fall-Winter’23 collections in Andaz, Aerocity, New Delhi. The rapidly expanding retail and e-com brand MyTrident welcomed the blockbuster celebrity to its family with a vision…
Personal care brand Clensta has named Navin Prajapati Vice President for Retail Sales and New Initiatives. With seven years of experience, Navin will utilize his deep understanding of market dynamics and consumer preferences to optimize the brand’s presence in traditional retail channels and form robust partnerships with industry key players. In his new capacity, Navin…
Hypothesis, OML’s influencer intelligence platform, recently announced its groundbreaking module, DiscoveryOS, one of the world’s largest creator discovery platforms. As a frontrunner in tech solutions for the creator economy, the search engine is poised to transform how brands and agencies connect with authentic creators. DiscoveryOS harnesses the power of data through its AI-enhanced search, redefining the…
Bharat Matrimony launched their new ad campaign ‘Be Choosy 2.0.’ The campaign’s main objective is to highlight their feature called ‘Interest Matching’, and thereby double tap on the importance of having shared interests for a loving, strong relationship. In a world where like-minded people often struggle to find each other, Bharat Matrimony has emerged as…
Millimetre, the flagship brand of Lamitude today announces Zero Gravity Communications (“ZGC”) as its creative, strategic and media planning agency of record. ZGC is an independent advertising agency based in Ahmedabad. The agency will handle brand strategy, creative execution, and digital media duties for Millimetre. “ZGC is filled with strong talent, creative minds and extensive experience in creating meaningful brand actions” said Punit Tambi, partner at Lamitude. Together ZGC and Lamitude will be launching a series of campaigns to strengthen the market presence of Millimetre brand in a hyper personalized way by leveraging a strategic mix of traditional and digital channels to maximize reach, engagement and impact across the value chain. The pursuit…
In a significant development for the broadcasting industry, the renowned media professional Deepak Junjur has recently taken on the role of Senior Content Producer at Prasar Bharati. This move marks another milestone in Junjur’s illustrious career, which has seen him steadily rise through the ranks and make impactful contributions to various media platforms. Early Beginnings…
Bringing the World of Gaming to Bengaluru on September 14, 2023 The highly anticipated HIT Games Conference is set to make history as it brings its renowned Games Summit to India for the very first time. Mark your calendars for September 14, 2023, as the gaming universe converges at the prestigious Welcomehotel by ITC Hotels…
Sports For All (SFA), India’s leading tech-enabled multi-sport grassroots competition platform unveiled its new logo. The latest identity is a visual representation of SFA’s inclusive and diverse sports community, capturing the essence of the collective spirit and vision. Through thoughtful analysis, strategic planning, and consumer insights, SFA refreshed its Identity to align with the continuously…
Dr. Reddy’s Laboratories Limited, a prominent global pharmaceutical company, has enlisted cricket legend Sunil Gavaskar as the brand ambassador for its #TensionMatLo campaign. The purpose of this campaign is to increase awareness about hypertension, its symptoms, causes, and emphasize the importance of effectively managing blood pressure for a healthier life. With its extensive experience in…
Swarnojit Sengupta, a marketing expert with nearly nine years of experience in various media types, has been appointed as the National Brand Lead of Wow! Momo, a fast-food chain. Sengupta joins Wow! Momo from Carat, where he was a Senior Media Manager for over a year. He handled brands such as Tata Nexon EV, Tata…
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