Ideas Farm crafts an all-round campaign for Legrand’s Allzy
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Ideas Farm crafts an all-round campaign for Legrand’s Allzy

Legrand, the global leader in electrical and digital building infrastructure solutions, has recently introduced its latest offering – the Allzy range of switches. Promoted as an all-rounder switch, it is an embodiment of the evolving multitasking lifestyle of India’s all-rounders. Going beyond the conventional, these switches come packed with a plethora of features, including remote…

Campus Activewear Launches Innovative ‘Air Turbo’ Technology; First in India
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Campus Activewear Launches Innovative ‘Air Turbo’ Technology; First in India

Campus Activewear, one of India’s largest sports and athleisure footwear brand, announces the launch of new technology- “Air Turbo” as part of Campus Nitroboost range. With this, Campus becomes the pioneer in bringing this footwear tech through specially designed ranges suited for Indian consumers. Campus Air Turbo is a revolutionary product tech designed to keep your feet…

Hindustan Pencils Takes a Stand Against Scammers: Urges Public Awareness on Fake Job Offers
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Hindustan Pencils Takes a Stand Against Scammers: Urges Public Awareness on Fake Job Offers

Hindustan Pencils Private Limited (HPPL), the renowned Indian manufacturer of writing materials and stationery items, established in 1958, is taking all the essential steps to safeguard innocent people from fake job scams. In recent times, the company has observed with concern the proliferation of fraudulent job offers falsely attributed to its iconic brand Nataraj and…

Myntra Beauty launches campaign Spotlighting personalised beauty and premium offerings
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Myntra Beauty launches campaign Spotlighting personalised beauty and premium offerings

Myntra Beauty has announced the launch of its new marketing campaign strengthening its positioning as the ultimate premium and luxury beauty destination.  The campaign highlights how shoppers  can discover products that effortlessly cater to individual beauty and personal care requirements.  The campaign showcases the wide range of offerings available on the platform, which includes premium…

Wardwizard Innovations & Mobility Ltd. named Tarun Sharma as the President of Marketing & Branding
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Wardwizard Innovations & Mobility Ltd. named Tarun Sharma as the President of Marketing & Branding

Wardwizard Innovations and Mobility Ltd., one of India’s leading manufacturers of electric vehicles under the brand ‘Joy e-bike,’ has announced the appointment of Mr. Tarun Sharma as the President of Marketing and branding. With an illustrious career as a marketing veteran, Mr. Tarun will spearhead the organization’s strategic market planning and adopt an all-encompassing approach…

Amaze’ further strengthens its position
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Amaze’ further strengthens its position

Amaze, a leading provider of power backup solutions in India, unveiled its widest range of energy solutions today. Being one of the fastest growing inverter and battery brand in India, Amaze offers an extensive range of inverters, batteries and solar products that are designed to withstand long and frequent power cuts. With an aim to strengthen…

ASG named Bhavik Bhandari as Chief Sales & Marketing Officer
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ASG named Bhavik Bhandari as Chief Sales & Marketing Officer

In a strategic maneuver aimed at propelling its growth trajectory, Ashwin Sheth Group, a prominent figure in the real estate sector, takes immense pride in introducing Mr. Bhavik Bhandari as the newly appointed Chief Sales and Marketing Officer (CSMO). With a proven history of serving as a mentor and leader, coupled with an abiding passion…

Terribly Tiny Tales partners with AJIO to launch its Raksha Bandhan IP ‘Tied For Life’ S1, celebrating the reality of siblingship!

Terribly Tiny Tales partners with AJIO to launch its Raksha Bandhan IP ‘Tied For Life’ S1, celebrating the reality of siblingship!

As the festive fervour of Raksha Bandhan envelops the nation, Terribly Tiny Tales, India’s most loved content company has launched its first-ever Raksha Bandhan IP, titled ‘Tied For Life S1’ with a human touch, in collaboration with AJIO. This light hearted campaign celebrates the timeless bond of sibling love and encapsulates the spirit of Raksha Bandhan with…

Myntra launches outdoor campaign for FWD with tongue-in-cheek campaign
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Myntra launches outdoor campaign for FWD with tongue-in-cheek campaign

Myntra, India’s premier fashion, beauty, and lifestyle e-commerce platform, has unveiled its outdoor campaign, #SpotItGetIt, in collaboration with Ideas Farm, to celebrate FWD – the ultimate trend destination for Gen-Z fashion enthusiasts. This strategic initiative builds upon the recent film starring Myntra’s brand ambassadors, Khushi Kapoor and Vedang Raina.  Watch the film here: FWD, an…

Stylework Appoints Vishal Narvekar as CPO
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Stylework Appoints Vishal Narvekar as CPO

India’s fastest-growing coworking space aggregator platform, Stylework Innovation Hub Pvt Ltd recently took a major effort to follow its growth strategy and appointed Vishal Narvekar as the company’s Chief Product Officer. Vishal carries extensive industry experience as he has worked with companies like Honeywell International India Pvt Ltd and Johnson Controls USA. Now he is…