Parle Agro, the pioneering beverage giant, is set to make this summer “Too much Fun” once again with the launch of its latest campaign for their flagship brand, Frooti. Featuring brand ambassador, Alia Bhatt, the campaign aims to quench the thirst for fun amongst consumers, reinforcing the sweet tangy taste of Frooti as the ultimate trigger for fun. At the heart…
Socomec, a company specializing in Low Voltage (LV) power management, has appointed Nida Khanam as the new HR Head for the Greater India region, which includes India, Sri Lanka, Bangladesh, Maldives, Bhutan, and Nepal. With over two decades of HR experience, Khanam brings a wealth of expertise in HR strategy development, change management, and organizational…
Mumbai-based Quotient Ventures (Tilt Brand Solutions and Vector Brand Solutions) today announced the appointment of Hari Krishnan as Group Chief Business Officer. Speaking about the appointment, T. Gangadhar (Gangs), Group CEO, Quotient Ventures said “I am delighted that Hari joins us at this crucial juncture. As a Group we have completed five full financial years, and as we…
Thousands of worshippers filled the halls of FOLJ Church, one of the city’s largest, this past Sunday for a grand Easter celebration. The atmosphere crackled with joyful praise and excitement, drawing a crowd of over 4,000 people. FOLJ Church has grown from humble beginnings in a small house in 2013 to a vibrant and diverse…
Lenovo India has named Priya Tikare as its Director and Head of HR. In this dual role, Priya will oversee all HR functions for the India business, serving as both the Head of HR and Site HR Leader. She is poised to play a pivotal role in attracting, developing, and retaining top talent, thereby solidifying…
Tata International Limited, the global trading and distribution arm of the Tata Group, has named Rajeev Singhal as its Managing Director. Singhal will assume the new position on April 1st, 2024, succeeding Anand Sen, who retired on March 31st, 2024. Previously, Singhal served as the Executive Director & Chief Operating Officer (COO) at Tata International….
BOBCARD Limited (formerly known as BOB Financial Solutions Limited), a leading subsidiary of Bank of Baroda, unveils #AurKyaChahiye campaign, showcasing the smooth integration of RuPay BOBCARD with UPI, enhancing customer experience and providing unparalleled convenience for everyday digital transactions and instant access to credit. The campaign aims to raise awareness among consumers about the game-changing…
Iconic denim brand Lee announced the launch of “Denim Beyond Definition”, a signature collection for women that redefines denim elegance. Specially crafted by India’s leading couturier Suneet Varma in collaboration with ace turtle, the exclusive licensee of Lee in India, this eclectic collection is a part of Lee’s strategy to offer a fashion-forward and lifestyle-centric…
The Indian marketing landscape continues to buzz with activity, with a focus on digital innovation, influencer marketing, and leveraging the power of celebrities. Here’s a roundup of the hottest news from this week: Gen Z Takes Center Stage in E-commerce Marketing A recent summit by the CMO of Myntra, Sunder Balasubramanian, highlighted the growing importance…
TVS Motor Company has made a significant move signalling its commitment to the broader motorsports landscape. TVS Racing – India’s first factory racing team and the pioneer of the One Make Championship (OMC) in India, proudly announces its sponsorship deal with Kush Maini, the talented Formula 2 (F2) racer. Renowned for its dominance in two-wheeler…
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