Publicis Groupe Acquires 160over90 to Build Global Sports Marketing Powerhouse
Publicis Groupe has signed a definitive agreement to acquire 160over90, a leading global agency focused on sports, culture, and experiential marketing. The acquisition marks a strategic move by Publicis Groupe to create a comprehensive, data-driven platform that connects brands with audiences through sport, culture, and live experiences at scale. Strengthening Position in the $150 Billion…