13th February, 2026; Mumbai, India: The Advertising Club (TAC) India celebrated the 25th edition of the Effie India Awards 2025 in a grand ceremony held at Taj Lands’ End, Mumbai. Presented by News18 India and News18 Marathi, and powered by CNN-News18 and CNBC-TV18, the milestone event brought together over 1,000 professionals from advertising, marketing, media, research, public relations, and communications.
The silver jubilee edition further reinforced Effie India’s reputation as one of the most prestigious platforms recognizing marketing effectiveness and impactful brand campaigns in the country.
Nestlé India Named Effie Client of the Year 2025
At the 25th Effie India Awards, Nestlé India Ltd was honored with the coveted Effie Client of the Year title. The recognition highlights the company’s consistent focus on strategic marketing, brand innovation, and measurable campaign outcomes.
Nestlé India’s strong performance across categories reflects the growing importance of data-driven decision-making and consumer-centric storytelling in today’s competitive marketplace.
Leo India Wins Effie Agency of the Year
Leo India was named Effie Agency of the Year, acknowledging its outstanding performance in delivering campaigns that combine creativity with proven business results.
The award underscores Leo India’s ability to craft impactful communication strategies that drive brand growth and market relevance.
McCann Gurugram Wins Grand Effie for Maggi Campaign
The prestigious Grand Effie Award was presented to McCann, Gurugram, India for its campaign for Nestlé India titled “Maggi: Why save the best for the last?”
The campaign stood out for its strategic insight, emotional resonance, and measurable effectiveness, demonstrating how iconic brands like Maggi continue to evolve while maintaining strong consumer connect.
25 Years of Recognizing Marketing Effectiveness in India
The 25th edition of the Effie India Awards marked a significant milestone for the Indian advertising and marketing industry. This year saw participation from 89 agencies, reflecting the scale and competitiveness of the awards.
Unlike many creative awards that focus solely on innovation or storytelling, the Effie Awards emphasize effectiveness, measurable impact, and strategic excellence. Winners are evaluated not only by industry peers but also by clients and academic experts, ensuring a balanced and comprehensive assessment.
Speaking at the Effie, Dheeraj Sinha, President, The Advertising Club, and CEO McCann India, said, “As we celebrate 25 glorious years of the Effie India Awards, we are not just marking a milestone, we are honouring a legacy of effectiveness that has shaped Indian marketing. Over the past quarter century, Effie has become the gold standard for results-driven creativity, championing ideas that deliver real business impact. This landmark edition reflects the extraordinary evolution of our industry and the power of creativity. Congratulations to all the winners. Here’s to the next chapter of impactful storytelling and transformative growth.”
“The Effie India Awards have evolved into one of the most credible and respected platforms for marketing effectiveness in the country. What truly stands out this year is the scale and diversity of participation – from leading networks to independent agencies and new-age specialists, all demonstrating a shared commitment to effectiveness. It is encouraging to see stakeholders attach deeper strategic value to the Effies, viewing it as a benchmark of real business impact”, added, Mitrajit Bhattacharya, Chairperson, Effie India Awards, The Advertising Club, and Founder and President, The Horologists.
Elaborating on the awards, Pradeep Dwivedi, Co-Chairperson, Effie India Awards, The Advertising Club, and Group CEO, Eros Media World, said, “We are delighted to witness such enthusiastic participation from across the industry, reflecting the trust and prestige the platform commands. The campaigns showcased this year set a remarkable standard, combining bold creativity with strategic rigor and tangible results. It is inspiring to see the industry consistently push boundaries while remaining firmly focused on impact.”
Category sponsors included Adani Group for Integrated Advertising Campaign, Eco Media Solutions for Brand Experience, and Tata Communications for B2B.
The 25th edition of Effie India Awards continue to reaffirm its commitment to celebrating ideas that work, spotlighting the powerful intersection of creativity and effectiveness.
