New Delhi, December 23, 2025: Leading regional tea brand Rungta Tea has appointed Ivory Group, a Noida-based advertising and marketing agency, to spearhead its comprehensive digital marketing operations. The partnership aims to strengthen Rungta Tea’s digital presence, boost brand engagement, and accelerate its market expansion across North and East India.
Strategic Partnership to Amplify Brand Reach and Consumer Engagement
Under this collaboration, Ivory Group will manage Rungta Tea’s end-to-end digital marketing strategy, with a strong focus on social media management, content creation, influencer partnerships, and performance-driven campaigns. The goal is to enhance customer engagement, drive sales, and connect more deeply with consumers in key growth markets.
The partnership will also emphasize distributor acquisition, trade partner engagement, and consumer outreach through digital-first campaigns. Together, the two companies will execute integrated strategies designed to build brand equity and improve visibility across online and offline touchpoints.
Rungta Tea’s Expansion Across Six States
Rungta Tea, one of India’s most recognized regional tea brands, primarily operates in North and East India and manufactures CTC tea and flavored variants under its flagship brands — Real Gold and Real Gold Select.
The brand is now scaling its operations across Bihar, Rajasthan, Uttar Pradesh, Uttarakhand, Jharkhand, and Delhi-NCR, regions where it already holds a strong consumer base. Through this new digital partnership, Rungta Tea aims to strengthen market share and deepen its retail footprint in these high-growth markets.
Leadership Insights
Speaking about the collaboration, Mr. Peeyush Rungta, Marketing Head, Rungta Tea, said:
“We have built a strong foundation in these markets, and now we need a digital partner to help us maximize our potential. Ivory Group’s experience in FMCG and e-commerce marketing will help us strengthen relationships with our existing trade partners, reach more consumers, and enhance our market position across these six states.”
Echoing this sentiment, Mr. Sriwant Wariz, Founder of Ivory Group, commented:
“We will work with Rungta Tea to develop campaigns that reinforce their market leadership and expand their distribution networks in their core geographies. The Indian tea market offers tremendous opportunities, and our strategy will focus on performance marketing, targeted content, and measurable outcomes to drive sustainable growth.”
Performance-Driven Digital Strategy
Ivory Group plans to deploy its expertise across Google Ads, Meta (Facebook & Instagram) advertising, LinkedIn campaigns, content marketing, and data analytics to help Rungta Tea achieve its expansion goals.
The collaboration will also include lead-generation campaigns for distributor onboarding, influencer collaborations across North and East India, and seasonal festive promotions for occasions like Christmas and New Year, aimed at driving both awareness and conversions.
