Mumbai/Bangalore, December 22, 2025: Global semiconductor leader AMD has teamed up once again with Social Panga to launch its latest brand campaign, “ZEN MODE.” The campaign delivers a refreshing perspective on how technology can help businesses find balance and harmony in an increasingly complex corporate world.
In a time when pressure and performance often define professional life, AMD poses a simple, thought-provoking question: Can work feel effortless?
A New Take on Corporate Calm
Created in collaboration with The Yellow Shutter, the campaign film breaks away from the conventional imagery of corporate chaos — the endless task lists, constant stress, and demanding deadlines — and instead showcases a workplace in perfect sync. Employees move through their day with focus, ease, and confidence, all powered by AMD’s high-performance processors that quietly handle the heavy lifting behind the scenes.
A Human-Centered Question from AMD
Speaking about the concept, Rohit Singh, Senior Creative Director at Social Panga, explained,
“We wanted to step away from the usual tech-speak and ask a more human question: What do businesses truly need? The answer wasn’t another spec sheet — it was the absence of chaos. With AMD, you don’t just accelerate workloads; you dissolve the very inefficiencies that slow people down.”
The campaign emphasizes how AMD technology enables smoother workflows and reduces operational friction, allowing organizations to operate more effectively and with less stress.
Technology That Works Silently Yet Powerfully
Gaurav Arora, Co-Founder, Social Panga, added,
“With ‘ZEN MODE,’ we wanted to show that technology can truly ease our workload when it’s the right one that supports it. AMD represents that philosophy — working quietly in the background, enabling teams to operate with clarity and confidence. The film captures this sense of calm where powerful engineering drives progress without pressure.”
The film aligns perfectly with AMD’s “Zen” philosophy, reflecting the company’s commitment to creating powerful, efficient, and reliable computing experiences that empower both individuals and organizations.
AMD’s Vision: Effortless Innovation
Mukesh Bajpai, Marketing Head, AMD India, said,
“‘ZEN MODE’ reflects exactly what we hoped to convey — that innovation feels effortless when technology does the hard work. Social Panga and The Yellow Shutter have delivered a film that beautifully resonates with our brand ethos, and we couldn’t be happier with the result.”
As businesses evolve in a world defined by agility and innovation, AMD’s “ZEN MODE” campaign serves as a reminder that true progress happens when technology simplifies complexity, enabling people to focus on creativity, collaboration, and calm.
About the Campaign
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Campaign Title: ZEN MODE
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Brand: AMD India
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Agency: Social Panga
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Production House: The Yellow Shutter
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Theme: Technology that enables harmony, clarity, and effortless work
