Flipkart is raising the bar for its iconic Big Billion Days sale 2025 with a surprising collaboration that blends e-commerce with gaming. This year, the company has partnered with Battlegrounds Mobile India (BGMI) to launch ‘Name2Claim’, a one-of-a-kind campaign celebrating India’s fast-growing gaming community.
Every year, gamers look forward to Flipkart’s Big Billion Days to upgrade their setups — from buying ergonomic gaming chairs to investing in powerful devices. But this year, Flipkart is upping the stakes by giving gamers the chance to win their entire wishlist for free. The catch? They must conquer one of the most unusual BGMI challenges ever.
Name2Claim: Turning Gamer Tags into Real Identities
Conceptualised by DDB Mudra, the Name2Claim campaign is inspired by the quirky usernames that define BGMI culture. To participate, players must officially adopt their BGMI username as their real name.
To make this possible, Flipkart has launched www.name2claim.in, where gamers can ‘file’ for a name change by drafting a classified ad announcing their new identity. Flipkart will publish the ad on their behalf, making the change “official.” The message to gamers: if you are willing to go that far for what you love, the loot is on us.
Brand Voices on the Campaign
Pratik Shetty, Vice President – Marketing & Growth, Flipkart, said:
“Gaming is one of the fastest-growing passions in India, and BGMI has built a community that thrives on creativity and fun. With Name2Claim, we wanted to celebrate that culture in a way only Flipkart can by turning something as quirky as a gamer tag into a real, official identity. It’s a light-hearted challenge that shows how far gamers will go for what they love, and a reminder that during Big Billion Days, yahan sach-much kuch bhi ho sakta hai.”
Gagandeep Bindra and Rahul Arcot, Group Creative Directors, DDB Mudra Group, added:
“BGMI fans are one of the most fun-loving and creative communities out there. It shows in how they engage on social and in the gamer names they choose. One more great thing about them? They love a good challenge. With Name2Claim, we gave them the most unexpected dare. Change their real name to their gamer tag and win the ultimate gaming wishlist from Flipkart. Crazy? Absolutely. Possible? Only for a true BGMI fan.”
A Campaign Born Inside the BGMI World
The campaign went live with a quirky film made entirely using in-game BGMI footage, highlighting the fun and possibilities inside the virtual world. Watch the film here: YouTube | Instagram Reel
Redefining the Spirit of Big Billion Days
With this unexpected collaboration, Flipkart has once again reinforced its Big Billion Days promise – ‘Yahan Kuch Bhi Ho Sakta Hai’. This time, even a gamer tag can unlock the deal of your dreams.
