Himalaya BabyCare unveils emotion-led DVC campaign on protecting babies this winter

Himalaya

Himalaya BabyCare, has unveiled a heartwarming new campaign that captures a mother’s instinctive concern during her baby’s first winter. Set against the cold and dry air of winter, the film captures a tender moment of parents protecting their baby’s soft cheeks and skin.

The DVC opens with a mother voicing her worry about how the harsh winter air could dry out her baby’s delicate skin, especially those soft, chubby cheeks. Responding with warmth and reassurance, the narrative shifts from concern to confidence as she makes a simple yet powerful promise—“Hum hone hi nahi denge”, a declaration that her baby’s cheeks will remain soft, no matter how harsh the  weather.

Rooted in emotion and everyday realism, the film reinforces Himalaya Gentle Baby Lotion and Gentle Baby Cream as trusted winter essentials for babies. The communication highlights Himalaya Gentle Baby Lotion and Cream with a skin-friendly pH of 5.5, powered by the Penta Moisture Lock formulation to deeply moisturize and help protect the baby’s delicate skin barrier during winter.

By blending maternal instinct with science-backed reassurance, the DVC reaffirms Himalaya BabyCare’s role as a dependable partner for parents navigating their baby’s first winter.

Speaking about the campaign, Chakravarthi N. V., Director – BabyCare, Himalaya Wellness Company, said, “At Himalaya BabyCare, we understand that a baby’s first winter can bring many questions and concerns for new parents. This DVC reflects the deeply emotional truth that every parent wants to protect their baby from even the smallest discomfort.

Through this film, we wanted to reassure parents that Himalaya BabyCare, the No. 1 Doctor Prescribed Brand* stands as a trusted partner in nurturing and protecting their baby, and that our gentle formulations are thoughtfully crafted to keep baby’s skin soft, nourished, and winter-ready.”

With its emotion-led storytelling and strong product credibility, the campaign strengthens Himalaya BabyCare’s long-standing bond with parents and its identity as a brand trusted by moms** and loved by babies^, echoing the promise of gentle, safe, and effective care for their baby’s first winter and beyond.

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