Delhi, 10th December 2025: — British luxury icon Aston Martin has officially unveiled its first-ever Watch Collection in India, marking a significant milestone in its journey from road to wrist. Designed in collaboration with Timex Group, the new collection blends British sophistication with global craftsmanship, redefining the boundaries of luxury timepieces for the Indian market.
A New Chapter in the Aston Martin Legacy
Renowned for its unparalleled engineering mastery and timeless elegance, Aston Martin brings its design philosophy to the world of haute horology. Each timepiece captures the essence of the brand’s artistry, performance, and innovation, symbolizing a bold extension of Aston Martin’s DNA into the lifestyle segment.
The exclusive India preview, hosted in New Delhi for top luxury and lifestyle media, offered an intimate look at the collection ahead of its retail debut at Just Watches — the premium retail destination by Timex Group India — and other leading watch retailers across the country.
A Collection Driven by Design Excellence
The Aston Martin Watch Collection is a celebration of design and precision, divided into two distinctive pillars:
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Timeless Collection: Inspired by Aston Martin’s rich heritage, this capsule features vintage-inspired designs that pay homage to the brand’s storied past.
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Icon Collection: A modern, luxury-driven range that embodies the marque’s contemporary elegance and high-performance aesthetics.
Each model features signature materials such as titanium, genuine carbon fibre, and silicone straps — all reflecting Aston Martin’s automotive design DNA. Details like stitching patterns from car interiors and wheel rim–inspired dials establish a tangible link between performance engineering and horological artistry.
Spotlight on the TRG Automatic: The Hero Timepiece
At the core of this new range lies the TRG Automatic, a skeleton-dial masterpiece that exemplifies Aston Martin’s passion for innovation. Powered by a Japanese automatic movement, the TRG features a lightweight titanium tonneau case, carbon fibre flanks, and a performance-textured strap, merging power, precision, and luxury in one dynamic form.
Global Craftsmanship Meets Indian Luxury Retail
Developed, manufactured, and distributed by Timex Group, a global leader in watchmaking, the Aston Martin Watch Collection reflects a synergy of British luxury and global innovation.
Now available across India through Just Watches, JustWatches.com, and select premium retailers including Shoppers Stop, The Collective, Just in Time, Kamal Watches, Zimson Watches, Swiss Time House, Sethi Watch Company, and Ganga Ram Gallery, the collection is priced between ₹17,995 and ₹57,995.
Voices Behind the Collaboration
“With the demand for premium and design-led timepieces steadily rising in India, Timex Group is proud to cater to this growing segment through collaborations that bring exceptional products to discerning consumers,”
— Deepak Chhabra, Managing Director, Timex Group India.
“This collection distills the very essence of Aston Martin high-performance artistry and sophisticated design into an intimate, wearable form. It’s for those who drive the extraordinary every day.”
— Stefano Saporetti, Director of Brand Diversification, Aston Martin.
Expanding Horizons in the Premium Watch Segment
This collaboration strengthens Timex Group India’s foothold in the country’s expanding premium watch market. By merging Aston Martin’s design ethos with Timex Group’s watchmaking expertise, the partnership delivers accessible luxury and engineering precision to Indian consumers seeking sophistication and performance.
