In a strategic move to strengthen its presence in the sports retail segment, Metro Brands Limited has appointed Ariff Bham as Assistant Vice President (AVP) and Business Head – Sports Division. In this role, Bham will oversee operations and drive growth strategies for the company’s sports vertical, leveraging his extensive experience in brand building, retail strategy, and business leadership.
With over a decade of experience in the fashion and retail industry, Bham brings a strong background in managing premium and lifestyle brands. Prior to joining Metro Brands, he spent nearly 12 years at Reliance Brands, where he played an integral role in scaling several international and domestic labels in India. His previous professional experience also includes roles at Diesel, Keynote Corporate Services, and The CEO’s Office at Reliance Brands.
Sharing the news on his LinkedIn profile, Bham stated, “I’m happy to share that I’m starting a new position as AVP – Business Head, Sports Division at Metro Brands Limited!”
Bham holds an International Master’s in Business Administration from Hult International Business School, London, equipping him with a global perspective on brand and retail management.
This appointment highlights Metro Brands’ focus on expanding its footprint in the sports and athleisure category, a segment witnessing rapid growth driven by India’s evolving fitness and lifestyle trends. Under Bham’s leadership, the company aims to further strengthen its market presence, enhance customer experience, and build a robust portfolio of sports and activewear brands.
