Streax, from the house of Hygienic Research Institute Pvt. Ltd. (HRIPL), has appointed Sara Ali Khan as the new face of its Shine Hair Serum.
The association is being introduced with the brand’s latest TVC campaign, “Frizz Gone, Smooth Shine On”. The campaign highlights the serum’s core benefits, including instant frizz control, smoother texture, and added shine.
Formulated with Walnut Oil and Vitamin E, Streax Shine Hair Serum is positioned as a product that enhances everyday styling by delivering smoothness and radiance. The TVC featuring Sara Ali Khan showcases the product while aligning with her vibrant persona.
