Mumbai, July 2025 – Prime Video India delivered a powerful entertainment experience during Prime Day 2025, held from 12th to 14th July, with an expansive lineup of 17 Indian and international titles that resonated with viewers across more than 4,400 Indian towns and cities and over 224 countries and territories worldwide.
In the lead-up to the highly anticipated Prime Day event, Prime Video unveiled an impressive slate of multi-language content, including blockbuster Indian Originals, critically acclaimed global titles, and exciting debuts across various genres and regions. Some of the standout Indian releases included:
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Panchayat Season 4
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The Traitors (India’s biggest unscripted series)
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Uppu Kappurambu
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Heads of State – an international action-packed Original starring Priyanka Chopra, Idris Elba, and John Cena
Global Impact of Indian Stories
Panchayat Season 4, one of India’s most loved streaming franchises, broke franchise records with its strongest-ever launch. The series was streamed across 180+ countries and territories and watched in 95% of India’s pin codes during its debut week. It also made it to the Top 10 Trending List in over 42 countries on launch day alone.
Meanwhile, The Traitors captivated audiences across 88% of Indian pin codes, showcasing the growing appetite for unscripted drama. With its strong fanbase, the series is now confirmed for Season 2, while Panchayat Season 5 is in the works and scheduled to premiere in 2026.
Indian Content Gains Global Traction
Prime Video’s Indian-language content achieved remarkable global viewership, underscoring the increasing global influence of Indian entertainment. Viewers from 224 countries tuned into Indian Originals, further proving the growing popularity and cross-border appeal of locally rooted stories.
International Titles That Struck a Chord in India
Alongside Indian releases, international content from the Prime Day line-up also saw strong traction across 95% of India’s pin codes, thanks to dubbing and subtitle support in Indian languages. Popular international titles included:
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Good Boy (Korean)
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Head Over Heels (Korean)
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City and the Animation (Japanese)
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Ballard, Dexter: Resurrections, Deep Cover (US)
Prime Video’s Vision: Borderless Entertainment
Shilangi Mukherji, Director & Head of SVOD Business, Prime Video India, commented:
“Through our spectacular content line-up, we delivered one of the most engaging experiences for our customers this Prime Day. The exceptional response from global audiences to our Indian titles demonstrates the growing influence of Indian entertainment on the world stage. As we continue to take Indian stories global, we’re equally committed to bringing world-class international content to Indian audiences—creating a truly borderless entertainment experience.”
With its strategic content planning and growing international footprint, Prime Video continues to redefine how Indian and global stories are discovered, enjoyed, and celebrated by audiences worldwide.
