Persistent Systems (BSE: 533179, NSE: PERSISTENT), a global leader in digital engineering and enterprise modernization, has announced the appointment of Shimona Chadha as Chief Marketing Officer (CMO). In her new role, Shimona will spearhead Persistent’s global marketing strategy, enhance brand positioning, and drive business growth through integrated marketing initiatives.
Shimona Chadha Brings Over Two Decades of Marketing Expertise
With more than 20 years of experience spanning B2B, B2C, and B2B2C segments, Shimona has consistently delivered marketing transformations that unlock business value and accelerate growth. Prior to joining Persistent, she served as Vice President and Head of North America Vertical Marketing at HCLTech, where she played a pivotal role in revenue growth and was instrumental in building a Generative AI-powered marketing engine. This innovation improved brand visibility, go-to-market effectiveness, and pipeline conversion in high-value markets.
Recognized Industry Leader with Proven Track Record
Shimona has also held senior leadership positions at Vodafone Idea and Abbott, where she led customer-centric growth strategies. Her contributions to the marketing field have been widely recognized, earning her prestigious honors such as Forrester’s Program of the Year 2025, the Stevie Award for Women in Business, and the Inspiring Women in Business Award. A passionate advocate for inclusive leadership, Shimona has co-chaired initiatives with the International Association of Outsourcing Professionals (IAOP) and mentored emerging professionals across the global technology ecosystem. She will operate from New Jersey, USA, as a member of Persistent’s executive leadership team.
Persistent’s Leadership Welcomes Strategic Marketing Vision
Sandeep Kalra, Chief Executive Officer and Executive Director at Persistent, expressed enthusiasm about Shimona’s appointment, stating:
“We are thrilled to welcome Shimona to Persistent as we accelerate our AI-led, platform-driven services strategy. With our global client relationships continuing to grow in scale and depth, the need for a brand that reflects both our innovation edge and execution excellence has never been greater. Shimona brings a results-oriented, data-informed approach to marketing, aligning brand strategy with business objectives to deliver measurable outcomes. Her leadership will be critical in strengthening market engagement, enabling go-to-market impact, and amplifying Persistent’s differentiation in the industry.”
Shimona Chadha Shares Vision for Elevating Persistent’s Brand
Commenting on her appointment, Shimona Chadha, Chief Marketing Officer, said:
“Persistent’s strong momentum, forward-thinking leadership culture, and distinctive global ambitions make this a defining moment to join the company and contribute to its inspiring journey. Marketing plays a pivotal role in scaling revenue, strengthening brand relevance, and shaping how we consistently show up and win the market. I’m excited to help expand that impact with purpose and precision.”
