Park Place Technologies, the world’s leading global data center and networking optimization firm, has announced the expansion of its IT infrastructure services portfolio with the launch of two advanced liquid cooling solutions: Immersion Liquid Cooling and Direct-to-Chip Cooling.
This strategic move comes at a crucial time as businesses face surging demands for compute power driven by technologies like artificial intelligence (AI) and the Internet of Things (IoT). These demands are forcing organizations to deploy more on-premises hardware, which requires additional space and energy—posing significant financial and environmental challenges.
Tackling Energy and Space Constraints with Liquid Cooling
Park Place Technologies’ new Liquid Cooling solutions provide businesses with a powerful way to address these challenges. The innovative technologies promise both financial savings and environmental benefits, helping data centers operate more sustainably and efficiently.
✅ Direct-to-Chip Cooling: This advanced method applies coolant directly to heat-generating components such as CPUs and GPUs, dramatically improving heat dissipation and reducing the need for extensive air-based cooling systems.
✅ Immersion Cooling: By submerging server hardware in a thermally conductive liquid, data center operators can achieve significantly higher rack densities while minimizing energy use and physical footprint—enabling organizations to do more with less space and energy.
Using these methods, businesses can improve Power Usage Effectiveness (PUE) by up to 18 times and increase rack density by up to 10 times. Ultimately, companies can realize power savings of up to 50%, translating into substantially lower operational costs.
Environmental Benefits of Liquid Cooling
From a sustainability standpoint, liquid cooling technology is far superior to traditional air cooling. While conventional air cooling captures only about 30% of the heat produced by servers, immersion cooling captures nearly 100%, significantly lowering carbon emissions. This makes liquid cooling an ideal choice for businesses looking to meet carbon reduction goals and improve their environmental footprint.
Turnkey Liquid Cooling Solutions
Park Place Technologies removes the complexity often associated with liquid cooling adoption by delivering a complete turnkey solution. From procuring the hardware and converting servers for liquid cooling to installation, maintenance, monitoring, and management, the company provides a single-vendor solution, streamlining the entire process for organizations.
“Our new Liquid Cooling offerings have the potential to significantly impact our customers’ costs and carbon emissions, two of the key issues they face today,” said Chris Carreiro, Chief Technology Officer at Park Place Technologies. “We’re ideally positioned to help organizations cut data center operation costs, giving them the opportunity to reinvest savings into innovation.”
Customized Solutions to Meet Unique Business Needs
The choice between Immersion Cooling and Direct-to-Chip Cooling depends on factors such as specific data center requirements, budget constraints, desired cooling efficiency, and infrastructure complexity. Park Place Technologies offers expert guidance to help businesses select the most effective solution, crafting long-term strategies while delivering short-term results.
With these innovative liquid cooling solutions, Park Place Technologies is empowering businesses to overcome the rising costs and energy demands of modern IT infrastructure, enabling more sustainable, efficient, and future-ready data centers.






