TVS Motor Company, a leading name in the two-wheeler manufacturing industry, has announced the appointment of Visvanathan Sambasivam as its new Head of Marketing Research. In this role, Sambasivam will spearhead the company’s efforts in leveraging consumer insights to drive strategic marketing decisions and enhance its competitive edge in the marketplace.
A Strategic Move to Strengthen Marketing Capabilities
With over two decades of expertise in marketing research, consumer insights, and brand strategy, Sambasivam’s appointment marks a significant step in TVS Motor Company’s commitment to understanding evolving customer preferences and delivering innovative solutions.
Sambasivam’s Professional Journey
Before joining TVS Motor Company, Sambasivam held several prominent roles, including:
- Head of Retail/E-tail at Nielsen IQ, where he was instrumental in delivering retail insights and supporting clients in making data-driven decisions.
- Key leadership roles at Kantar (2014-2020) and CavinKare (2007-2014), where he gained extensive experience in brand management, consumer research, and marketing strategy.
Sambasivam holds an MBA in Marketing from Pondicherry University, further bolstering his credentials in the field.
Sharing the News
On LinkedIn, Sambasivam expressed his excitement about his new role, stating, “I’m happy to share that I’m starting a new position as Head of Marketing Research at TVS Motor Company!”
Driving Consumer-Centric Innovation
At TVS Motor Company, Sambasivam will focus on analyzing consumer trends and market dynamics, ensuring that the company remains at the forefront of innovation in the two-wheeler industry. His expertise in marketing management, revenue growth, and data-driven decision-making is expected to bolster TVS Motor’s ability to deliver customer-focused solutions.
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