Global footwear brand Hush Puppies, exclusively retailed by Bata India, is thrilled to announce that the hilarious, ever-stylish, and paw-sitively charming Vir Das is joining the family as the brand’s ambassador. A first in the fashion industry in India, the announcement comes in the most unique way with Vir getting ready for his historic moment as the first Indian to host the globally acclaimed 52nd International Emmy Awards. Known for his razor-sharp wit, impeccable style and humane values, Vir is the perfect match for Hush Puppies’ playful spirit with his on-brand consumer connect. This exciting partnership between India’s top comic and everyone’s favourite basset hound highlights how Hush Puppies offer the ultimate ‘feel good’ comfort and style, making it the preferred choice for a modern Indian.
In a hilarious take that perfectly captures both the brand and Vir’s vibe, the collaboration kicks off with a film that takes you straight to the ‘bright side.’ It captures Vir Das preparing for a high-stakes ‘Get Ready With Me’ moment for The Emmys—dressed in a sharp suit and ready to dazzle. But wait—something’s missing. In true comedic fashion, he starts frantically searching his room for the one thing that will complete his look—his ‘puppies.’ After a series of ‘Where are my puppies’ moments, he finally finds them – a shining pair of Hush Puppies. Slipping into them, Vir finally proclaims “Hi this is Vir Das, finally ready for the Emmys, with my Hush Puppies.” It’s amazing how the right pair of shoes can effortlessly pull it all together!
Commenting on the partnership, Deepika Deepti, Head of Marketing, Bata India said, “We are truly proud to have the incredibly talented Vir Das lead the brand conversation for Hush Puppies. His unique style, on-the-move global lifestyle, ability to question status quo & humane values perfectly resonate with Hush Puppies’ promise of style & elevated comfort.”
Commenting on the partnership, brand ambassador, Vir Das said, “When Hush Puppies called, I thought, ‘Great, now even my shoes will have better timing than me.’ But seriously, shoes that look good, feel great, and share my love for comfort and dogs? It’s like they took my spirit animal and turned it into a shoe. Couldn’t be more thrilled to join the ‘bright side’!”
Crafted for those who want to look effortlessly stylish without breaking a sweat, Hush Puppies’ shoes redefine the balance between comfort and style. With its playful energy and Vir Das leading the charge, the brand is all set to bring its legendary ‘feel good’ philosophy to a new generation.
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