Campus Activewear, a prominent name in India’s sports and athleisure footwear scene, has announced a collaboration with the talented actor Vikrant Massey. Massey will be the face of the brand’s upcoming Autumn-Winter 2024 collection, embodying the collection’s blend of style, versatility, and comfort.
Vikrant Massey’s diverse on-screen performances and genuine off-screen persona resonate with Campus Activewear’s journey to becoming a leading athleisure brand in India. His passion for experimentation and down-to-earth nature align perfectly with both the brand’s values and the aspirations of today’s youth.
Nikhil Aggarwal, CEO of Campus Activewear, expressed his enthusiasm for the collaboration. “Vikrant’s versatility and down-to-earth charm represent the core values of Campus Activewear,” he said. “This partnership aims to inspire our audience to confidently embrace their individuality, just like Vikrant does.”
The Autumn-Winter 2024 collection caters to the modern, multifaceted youth who value both comfort and bold design. These pieces reflect Vikrant’s effortless and authentic style, creating a strong synergy between the collection and his persona.
Vikrant Massey echoed the sentiment, stating, “I believe style reflects one’s true self, and I’m thrilled to represent a brand that celebrates individuality while prioritizing comfort. Partnering with Campus, a homegrown brand pushing boundaries in fashion for Indian youth, makes me incredibly proud.”
Designed with the evolving needs of today’s youth in mind, the Autumn-Winter 2024 collection offers a range of footwear options. From casual sneakers to stylish athleisure shoes, the collection delivers superior comfort and style for diverse lifestyle demands.
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