N.S. Venkatesh, the highly respected financial professional who led the Association of Mutual Funds in India (AMFI) as its CEO from 2017 to 2023, is now taking on a new role in his illustrious career. He has been appointed as the Chairman of Athachi Finserv, a bespoke investment services organization offering comprehensive long-term wealth creation solutions. Athachi Finserv provides a broad range of investment and saving products, including Mutual Funds, Equities, and Debt-based instruments, along with tax and estate planning solutions.
Athachi Finserv is a division of the Athachi Group, a conglomerate with sustainability and ethical values at its core. This second-generation organization is committed to preserving, protecting, and nurturing nature, while bringing ancient Indian wisdom back into the spotlight. The group is involved in various sectors such as nature-based farm produce, ultra-luxury skin and personal care, premium wellness products, investment management, financial advisory, and renewable energy.
For Venkatesh, joining Athachi Finserv is a homecoming of sorts, as he hails from the same region. He is particularly drawn to the organization’s strong foundation in financial prudence, responsible investment practices, and transparency, values that align closely with his own beliefs.
Leading the Charge
Venkatesh brings over four decades of experience to Athachi Finserv. During his successful tenure as the CEO of AMFI, he oversaw the mutual fund industry’s remarkable growth, with Assets Under Management (AUM) rising from INR 22 Lakh Crore to over 50 Lakh Crore, and Systematic Investment Plans (SIPs) increasing from INR 3,500 Crore to 18,000 Crore. These achievements were accomplished during major disruptions such as Demonetization and Covid-19, underscoring his leadership and vision.
He played a pivotal role in impactful initiatives, including the “Mutual Fund Sahi Hai” campaign, which promoted financial literacy and empowered countless individuals to make informed investment decisions, significantly increasing investor participation.
Commitment to Ethical and Sustainable Practices
Beyond his professional achievements, Venkatesh is known for his commitment to ethical and sustainable practices. This resonates deeply with Athachi Finserv’s core values, as evidenced by their focus on Environmental, Social, and Governance (ESG) principles. He launched India’s first green financing initiative (ECB) to fund assets in India from IDBI, seeing this shared commitment to responsible conduct as a cornerstone for building a future where financial success and sustainability go hand in hand.
Expansion, Impact, and Empowering Individuals
Venkatesh envisions Athachi Finserv expanding its footprint and becoming a prominent player both regionally and nationally, significantly contributing to the expansion of the investor universe. With his experience pioneering the launch of app-based investment choices and overseeing the growth of many FinTech companies, he is confident that technology will democratize saving systems and improve investments.
Committed to promoting financial literacy and empowering individuals through responsible investment practices, Venkatesh vows to continue his mission of helping Indians make informed decisions to secure their financial futures.
A Shared Journey of Success
Venkatesh expressed confidence in Athachi Finserv’s existing team and their proven track record. He appreciates their attitude and values and is delighted to guide the team with strategies that will propel the organization to become one of the leading financial service providers in India.
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