BRAVE Combat Federation, the world’s fastest-growing MMA organization, and MX Player, India’s top OTT platform, have joined forces in a significant, multi-year deal. This groundbreaking partnership aims to distribute martial arts content throughout the country, catering to the growing interest in MMA. Founded under the visionary leadership of His Highness Shaikh Khaled bin Hamad Al Khalifa, the fifth son of the King of Bahrain, BRAVE CF has established itself as the most globally recognized MMA organization. With events held in 28 countries over six years, including Mumbai and Hyderabad in India, BRAVE CF stands as the only global MMA company to have hosted competitions in the country. Notably, the organization boasts some of India’s finest MMA fighters, including the top-ranked Indian Bantamweight Mohammed Farhad.
MX Player, as one of Asia’s premier OTT platforms and the fastest-growing MMA organization worldwide, will showcase content featuring hundreds of fighters, including Mohammed Farhad, to educate Indian fans about the sport and further expand the brand’s reach in the country. Mohammed Shahid, the President of BRAVE Combat Federation, celebrated the monumental agreement, emphasizing its significance for Indian MMA. He expressed his aspirations to discover the next generation of MMA superstars and establish a thriving sports economy for mixed martial arts in India, with the partnership with MX Player serving as a crucial step towards achieving these goals.
‘’As the most global and fastest-growing mixed martial arts organization in the world, BRAVE Combat Federation has the vision to bring the world of MMA to India and take India to the world of MMA as well. We want to build a sports economy for martial arts that can have a similar impact that cricket has in Indian sports. Our partnership with MX Player is key in achieving our goals. MX Player is the leading content distribution company in the country. Their reach and storytelling strengths will help us tell some of the best stories in sports today and bring them to the biggest audience in India and together we will change the landscape of mixed martial arts in the country’’.
MX Player Spokesperson said, “After the astounding success of Kumite 1 Warrior Hunt, we have partnered with BRAVE Combat Federation, a global leader in Mixed Martial Arts. MMA, as a sport, has been receiving immense popularity in India and we are excited to be at the forefront of its growth with the series from BRAVE. We’re certain that this collaboration will provide our users with top-class MMA content and fuel the sport’s growth and its fanbase in India.”
